New York, NY (PRWEB) June 12, 2012
Statista, the leading comprehensive statistics portal, and the American Association of Advertising Agencies (4A’s) are excited to be working together on a new venture.
Statista and the 4A’s have negotiated discount conditions for all 4A’s members: an exclusive 20% discount for agency subscriptions (full access to all data and functions for all employees). In addition, all 4A’s member agencies are invited to test-use the Statista database, all content and features included, for two weeks.
Statista provides market data, industry reports, studies, and sources on a wide range of topics and industries. The company’s unique selling proposition is to reduce a search time of 30 minutes to about three minutes - a tremendous increase in productivity, allowing more time for analyzing market data rather than searching for it. The data can be directly downloaded in JPG, Excel, and PowerPoint formats and be added to your project seamlessly.
With headquarters located in Hamburg, Germany, Statista is expanding rapidly outside of Europe and has a growing presence among American universities. Statista offers public and industry information on more than 60,000 topics drawn from over 10,000 authoritative data sources, market studies, and reports from its own industry analysts. The product commenced with German material in 2007 and added a database on the American market in September 2011. The website also includes international country data, for example statistics about China. Statista is a privately owned company based in Hamburg, Germany, with a U.S. office opening in spring 2012. More information is available at http://www.statista.com.
Statista works closely together with various reputable companies and institutions. Strategic partners include the Deutsche Institut für Wirtschaftsforschung, the Institut für Demoskopie, Allensbach, the Einzelhandelsintitut EHI, Creditreform, as well Mashable, Venturebeat, the Dow Jones Publishing Group and the publishing group Handelsblatt.
The 4A’s is the national trade association of the U.S. advertising agency business and provides leadership, advocacy and guidance to the industry. The management-oriented association founded in 1917 helps its members build their businesses and represents the industry with government, media and the public sector. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies across the country. For more information, visit http://www.aaaa.org.