Mahwah, NJ (PRWEB) June 26, 2012
Although oil prices are always changing, this does not scare paving companies such as McFarlane Paving away from using oil-based construction materials in their projects.
So much of the world's economy depends on oil for business. With prices in the oil industry fluctuating rapidly, even the slightest change in oil prices could cause major changes in the global construction market. This is especially important in the construction industry, which uses oil as an ingredient to create asphalt. It is also a key element in both the paving and construction industries because it is used as fuel for trucking asphalt and other materials to paving jobs. Despite this, the price of asphalt is still less than any other building material.
McFarlane Paving relies on asphalt materials for many of their construction projects, so a fluctuation in oil prices can drastically affect their business; however, Peter McFarlane, owner of McFarlane Paving, says asphalt is still the cheapest medium for construction because its materials are cheaper than other substances such as concrete and because it remains less labor intensive. Asphalt paving requires less labor cost, fewer employees and results in greater production, while concrete and other materials require much more difficult production techniques and intensive labor. The costs for asphalt paving for driveways, parking lots and roads are therefore lower in comparison to concrete products.
McFarlane Paving has been focusing on this industry quirk by bringing the asphalt paving market to great success in recent years. The company has been recommending the application of asphalt as a building material to both new and old customers because of its cost savings, efficiency and durability, despite the oil prices constantly changing. This campaign has been very effective, and people across northern New Jersey are beginning to see the many benefits of asphalt.
These results have been so successful that McFarlane Paving has recently decided to expand its business through internet marketing by creating a new search engine optimized (SEO) website. This new website will allow the paving company to promote its message of efficiency and low costs to commercial and residential customers throughout northern New Jersey to allow them to save money on materials by using asphalt.