BTS Launches Innovative and Engaging Video and Article on Why Traditional Corporate Learning Fails and How to Reverse the Trend

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Stockholm, Sweden and Stamford, Ct. - BTS USA, a leading strategy implementation consultancy, has recently launched a compelling animated video- The Learning and Execution Journey. The video explores the failures of traditional corporate learning and development, introduces an innovative, robust framework that ensures impactful learning, and explains why this comprehensive approach maximizes the business results of learning initiatives.

Organizations budget on average more than $130 billion annually for formal corporate leadership development activities. However, the unfortunate reality is that learning and development at many organizations fails to deliver the intended results. Research shows that less than 20 percent of all programs have influence on job performance. When it comes to bottom-line impact, the results are even worse.

Through BTS’s approach, learning and development becomes a source of strategic differ-entiation and competitive advantage. Corporations can drive job performance improve-ments, strategic priorities and business impact by adopting Learning and Execution Journeys -- a series of engaging, business simulation-based learning experiences leveraging leader involvement. The programs are linked to the company’s broader strategic objectives, cus-tomized to the individual and company’s business needs and scalable to meet a global audi-ence.

BTS Founder and CEO, Henrik Ekelund notes, “The challenges inherent in deploying effective leadership development programs are numerous. To maximize impact, corporations can effectively link learning to performance, strategy execution, and the bottom line by adopt-ing Learning and Execution Journeys.”

Watch the innovative and engaging video to discover more about why traditional corporate learning fails and how to reverse the trend and deliver highly effective learning initiatives. Click here.

To download the full article, click here.

1O’Leonard, Karen, “The Corporate Learning Factbook 2011: Executive Summary,” Bersin & Associates.
2Mooney, Tim and Robert O. Brinkerhoff, Courageous Training: Bold Actions for Business Results, (San Fran-cisco: Berrett-Koehler Publishers, Inc., 2008), 2.

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Jessica Bower
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