Ashburn, VA (PRWEB) June 03, 2012
Can a new logo increase business and take our economy out recession? We asked Ellie Design, a Logo Design specialist for their advice.
Ellie Design are Virginia based, Logo Design Experts who are recognised internationally as market leaders in helping companies improve their corporate image and design. “Everyday companies are coming to us asking for ways in which they can achieve greater sales quickly. When we recommend a new logo and a new corporate image they look puzzled at first but then when they see the return on their investment, they understand why we recommend it” said an Ellie spokesperson.
Initiatives such as the Danielson Main Street project pose an interesting question for marketers around the world.
What is the value of a logo?
“Your logo is your corporate identity. It should quickly convey everything about your brand and your values to customers quickly and effectively” said a spokesperson for Ellie.
Even non-profits understand the value of an outstanding logo. Feed the children, a non-profit with “a mission to deliver food, medicine and clothing to individuals, children and families who lack these essentials due to famine, war, poverty or natural disaster” clearly took time to carefully craft their corporate image. One look at their logo will tell people everything they need to know about the organization, their mission and their values. Their positioning statement “children helping children through communication”, supported by the simple graphic is a perfect example of an evocative logo.
So then, how can a simple logo bring an entire country out of recession? Maybe the title promises a little too much, but certainly an outstanding logo can help businesses increase sales which what will ultimately aid economic recovery across the globe.
Ellie Design stated that the first step individual companies need to take is to realise the value of a logo in terms of using it as an aid to increase sales conversion. “If a customer recognises a company’s brand and has had a positive experience in the past with that company’s product or service, the customer will immediately bestow alternative products from that same company with the same quality” said Ellie. This is an excellent point.
There’s no doubt that this ‘familiarity’ increases conversion rates, especially for companies trying to encourage multiple, complementary purchases. Zappos.com for example uses this to their advantage all the time. Customers recognise that brand as a world leading retailer with outstanding customer services and know that anything Zippos do will have a consistent level of quality. This is what customers think when they see the Zippos logo.
Improve your logo to increase sales. A simple formula but an extremely effective one.
Ellie Design’s Logo Design servic e is perfect for creating outstanding corporate solutions that can be used in advertisements, merchandising, and product placement. Ellie’s professional staff have the expertise and experience to enhance your business by creating logos that communicate your brand’s mission and values.
To find out more and talk to Ellie to see how they can increase your sales and acquire new customers visit http://www.ellie-design.com/logo-gallery.html