Bucharest, Romania (PRWEB) June 19, 2012
Public relations agencies Mirror Communications and PRwave International decided to join forces and help travel and tourism companies better target existing and potential customers through social media. As online sharing, planning and chatting have a much more decisive part to play in how people decide when, where and how to travel, hotels, restaurants, museums, night spots, amusement parks and all the other tourist hotspots need to turn social media channels into more than just trends. Simply put, Twitter accounts, Facebook pages, Pinterest boards or foursquare pages need to become effective tools aimed at gaining new visitors.
Although the travel community is one of the friendliest, most open groups in the social media world, there are thousands of brands competing for travelers’ attention. Knowing how, when and where to address them and what messages to use to get the best results are but a few aspects of what hoteliers, airlines or tourist hot spots representatives need to master to build an effective social media presence. Mirror Communications and PRwave have extensive experience in promoting travel and tourism companies on social media channels and will be providing all the tools, advice and custom designed strategies that yield the best possible results on social networking sites.
“The Internet is always raving about a new travel app, a new way to share destination information with other tourists, easy ways to book hotels or flights or tours online, social media channels host large and very active travelers’ groups where the exchange of information is just amazing,” said Alina Popescu, founder and Lead PR Strategist at Mirror Communications. “Yet travel and tourism companies, who should be leaders of the business side of every social media channel, are sometimes left behind. Other than big brands that have the time, budget and staff to capitalize on social media campaigns, all the lower profile players in the travel and tourism industry – small and medium sized businesses for the most part – simply miss out on this great opportunity to reach out to potential customers from across the world.”
“It is, or should be, impossible for a business in the tourism field not to be present on social media channels. But this is merely the beginning. A constant and effective, locally adapted online presence can make the difference when a tourist or a traveler chooses a service provider over another one,” stated Violeta-Loredana Pascal, General Manager, PRwave International. “Social media can help boost visibility and bring customer closer to travel brands, making a company seem friendlier and giving it a human touch. Real-time communication and a constant interaction with existing and potential customers often lead to a more trafficked official website and better financial results, as all our campaigns and implemented strategies for clients in various fields have proven so far.”
The two PR agencies have created six social media packages that address the specific needs of travel and tourism companies. They are tailored to generate the best possible results while staying within budget. Depending on what type of social media promotion a certain travel and tourism company needs, they can select a one-time fee package, designed to help get them started in their social media efforts or direct them to the right course of action, or one of the monthly subscription packages. The benefit of monthly online PR service plans is that most of the workload is taken over by the agencies, freeing employees to focus on their primary tasks: making visitors happy and getting them to come back soon. For detailed descriptions and pricing of all social media packages for the tourism and travel industry, click here.
Mirror Communications develops integrated marketing and PR strategies that mix traditional promotion and communications methods with the latest online and social channels to build and strengthen relationships with journalists, clients and business partners. The company focuses on the tourism and IT fields, but has also helped clients from adjacent fields, such as online services, health and beauty, reach their full business potential. Mirror Communication’s team has over 10 years of experience in the marketing, public relations, customer care, design, copywriting and search engine optimization fields. More details on http://www.mirror-communications.com
PRwave INTERNATIONAL is offering consulting services in the following areas: image, communication and public relations, addressing allcompanies in need of a stable and long term profitable business relationship to all partners (customers, suppliers, media, associates etc.) based on coherent image and public relations strategies. During the past 7 years we’ve helped clients from various fields - from beauty to tourism, from IT to novel writers, from service providers to different e-commerce sites and product distributors – reach all of their intended audiences.