(PRWEB UK) 1 June 2012
Andrews Sykes, the specialist pumps and climate control hire company, has unveiled a new website (at http://www.andrews-sykes.com) incorporating fresh new branding and enhanced functionality. The company took the decision to invest in a new site, as ‘online’ is becoming an increasingly important channel to market for the entire group:
New branding and content
The previous site was starting to look dated so as well as refreshing content, the online identity was also overhauled to better reflect the values of the Andrews Sykes Group and create more cohesion between divisions.
Improved organisation of content means that the website is more customer centric. Clear, bold tabs provide a better user experience meaning product information and case studies are more easily navigated. In addition, a specific content enhancement to the site is a timeline of the company which stretches back more than 150 years.
The new site has been optimised for search engines and contains links to Andrews Sykes’ Facebook, Twitter, LinkedIn and YouTube pages as well as a Google+1 button on every page so users can connect and share information via the social channel of their choice.
Steve Reeve, Sales Director at Andrews Sykes said: “The website has been a significant investment for us and we’re confident that the new ‘digital’ face of the company now creates the right professional and innovative impression for our customers.”
Notes to editors
Andrews Sykes is the UK’s largest specialist hire company with operations in Europe and the Middle East. With over 30 depots and hire centres in the UK alone and 500 dedicated employees worldwide, the company has over 40 years experience in the hire, sale, installation and maintenance of all types of comfort cooling, air conditioning, heating, temperature control and ventilation systems. It serves virtually all industry sectors from small businesses to multi-site operations and international corporations across building and construction companies, industry, retail, banking and finance, leisure and hospitality, facilities management, manufacturing, utilities, oil and chemicals, government, healthcare, the armed forces and emergency services.