Myrtle Beach, South Carolina's Center for Fun, Broadway at the Beach, Announces the Arrival of "LEGO(R) Summer Brickation”

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LEGO® Experience to Appear at Broadway at the Beach for a Limited Engagement Beginning in June

Broadway at the Beach, Myrtle Beach, South Carolina’s top travel destination, is adding to its already powerful line up of attractions with LEGO® Summer Brickation. This fun and exciting experience will officially open on June 6 and it will be at Broadway at the Beach through July 17.

The LEGO Summer Brickation will showcase the best of what the LEGO group has to offer. It will enable children and adults to benefit from a fun, hands-on experience of building and creating LEGO bricks and products. Different activity areas will be featured, providing families enjoyment in everything from building, games and challenges, to photo opportunities with life size LEGO models.

Activity areas will include DUPLO® Boat, Build Tables, Creation Station, Race Ramps and LEGO Challenge Zone. Other notable experiences offered will be a LEGO Myrtle Beach Mosaic, along with Life Size LEGO Models and a LEGO Cityscape.

“The LEGO brand is one of the more well known brands in the world offering children the opportunity to use their imaginations to create their own LEGO models while having fun and learning all at the same time,” said O’Neil McCoy, general manger for Broadway at the Beach. “With the addition of LEGO Summer Brickation at Broadway at the Beach, we are able to provide our visitors with a fun and new way to experience the LEGO brand first-hand.”

The LEGO Summer Brickation is only appearing in four markets across the United States. The location at Broadway at the Beach is the only one in the Carolinas. Other locations include Branson, Mo.; Lake Tahoe, Calif.; and Traverse City, Mich.

For more information about Broadway at the Beach, visit http://www.BroadwayattheBeach.com, call 1-800-386-4662, or follow on Facebook, Twitter and Google+.

About Broadway at the Beach
Broadway at the Beach is the largest festival entertainment complex in South Carolina. A $250 million attraction, set on 350 acres in the heart of Myrtle Beach, Broadway features three theaters, 23 restaurants and eateries and more than 100 specialty shops as well as attractions, nightclubs and hotels, all surrounding the 23-acre Lake Broadway. A past recipient of the South Carolina Governor's Cup, it was deemed the state's best travel destination by the South Carolina Department of Parks, Recreation & Tourism. More than 14 million people visit Broadway at the Beach annually, making it the region’s most popular destination.

Among Broadway at the Beach’s restaurants are Hard Rock Café, Planet Hollywood and Jimmy Buffett's Margaritaville. Broadway at the Beach is also home to three hotels, Hampton Inn, Fairfield Inn and Holiday Inn Express, plus WonderWorks, Legends in Concert, Ripley’s Aquarium, Palace Theatre, Carmike’s Broadway Cinema 16, the Pavilion Nostalgia Park (featuring nine rides from the former Pavilion Amusement Park), and Celebrity Square, a New Orleans-inspired nightclub district.

About The LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children, employing approximately 9,000 people globally. The LEGO Group is committed to the development of children's creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.

LEGO and the LEGO logo are trademarks of The LEGO Group. © 2012 The LEGO Group.

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Jamie Wilburn
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