This two-day seminar aims to leave agents and owners with the tools and strategies to begin the course of action to successfully turn the agency in the right direction while staying competitive in the ever-changing marketing world.
Stafford Springs, Connecticut (PRWEB) June 01, 2012
Like any other business, an insurance agency has to stay on top of the latest marketing trends in order to grow its book of business. Small, independent agencies face the unique challenge of competing with direct writers that have millions of dollars in advertising budgets. Led by some of the most successful Connecticut insurance experts, Paradiso Presents, LLC aims to help agency owners and their staff leverage the latest marketing techniques to reach their target customers by inviting them to a two-day seminar – Social Marketing vs. Social Media: What You Haven’t Heard and What You Should Know.
The seminar will be held during two weekends in June 2012 at 8 East Main Street in Stafford, Connecticut. The first will take place from June 14th-15th, and the second will be hosted from the 20th-21st. Guests may join in the first day’s events for $699, attend only the second day for $999, or complete the entire two-day seminar for a total of $1,499. The two days will be based on the following schedule:
Day 1: Your Agency and The Community
- The importance of your agency taking a stance within the community
- How to create a successful strategy
- Tools to create and maintain the project
- How this will be profitable for your agency
Day 2: Social Media for Insurance Agencies
- Identity and branding of your agency
- How you can be more profitable with a clear-cut identity
- Proven successful social marketing strategies for your insurance agency
- How to start marketing your agency on the internet now
Paradiso Presents was started in 2011 by Chris Paradiso, owner of the Connecticut insurance agency Paradiso Insurance. As times continue to change, Paradiso has made significant changes to his agency in order to grow in a time when many agencies have tried to stay afloat. After several years of successful social marketing, Paradiso’s agency has continued to flourish amongst the ever-changing times. This two-day seminar aims to leave agents and owners with the tools and strategies to begin the course of action to successfully turn the agency in the right direction while staying competitive in the ever-changing marketing world. Individuals who would like to register for the event can call Paradiso Presents at (860) 684-5270.
About Paradiso Insurance:
Paradiso Insurance has more than 11 years of experience providing insurance solutions and financial services to residents and businesses in the Connecticut area. Our agency carries all lines of insurance — notably commercial, home, auto, investments and Connecticut life insurance. Whether you're looking to purchase insurance for the first time or simply want to re-evaluate your coverage, Paradiso Insurance will be there for you.