Vancouver, Canada (PRWEB) June 01, 2012
Stunt Buxx, billing itself as ‘The First Online Viral Media Game Show’, is set to launch in Vancouver on Canada Day, July 1, 2012. “Viral videos have proven that people want to watch ordinary people do incredible things. Just how far are ‘ordinary people’ willing to go for instant cash?”, asks Ryan Bennett, co-founder and CEO of Stunt Buxx. “We aim to find out," he says with a smile.
Stunt Buxx is the next generation in online video contests. Players are given a fun daily challenge, like ‘The Capper’, where you place a beer bottle cap on your forehead, then, using only your facial muscles, wriggle the cap down your face and catch it in your mouth. They shoot a hilarious video of the action, then upload the clip to the Stunt Buxx website, encouraging friends to Like, Share, and ReTweet the video on social media websites like Facebook and Twitter. Daily cash prizes are awarded for the videos with the most ‘Views’, ‘Likes’, and ‘ReTweets’.
“No one watches tv commercials anymore, everybody’s online.” Bennett said. “Advertisers have to get creative in how they reach their online audience.” Bennett believes he has the answer - utilizing a proven concept from the past - publicity stunts. “Radio mastered the art of bringing advertisers and listeners together to create memorable and engaging publicity stunts in which listeners earned money and advertisers received promotion. We’re taking it into the 21st century by using viewer-generated video stunts and social media to deliver the videos instantly to a worldwide audience. We call it ‘interactive advertising’.”
The innovative Viral Media Game Show approach was chosen as the platform because it’s a concept people already understand and enjoy, Bennett stated. “Game shows have contestants, challenges, prizes, and advertisers. Stunt Buxx is simply tapping into that established fan base and taking it online, where today’s consumers prefer to find their entertainment and make their purchases”.
Asked how Stunt Buxx is different from existing online video contests, Bennett replied, “On Stunt Buxx there’s a new challenge every day and we award instant cash prizes to players daily. Most online video contests make participants wait weeks or months before a winner is declared.”
But Stunt Buxx is not just for the contestants. For the first time in history, not only do contestants win, but the people viewing the videos score rewards, too. Every time a viewer ‘Likes’, ‘Shares’, or ‘ReTweets’ a Stunt Buxx video, they win access to exclusive deals only available to Stunt Buxx supporters. “And these are unique deals not available to the general public in many cases. For example, the opportunity to buy exclusive all-access tickets to a professional sporting event.”, said Bennett.
Advertisers benefit from utilizing user-generated advertising as well: it’s inexpensive, meaning ad campaigns can be tested on a shoestring budget; it provides near-instant results via the speed of social media; and a sense of kinship can develop between the brand and the viewers within the online community because viewers don’t feel they’re being ‘advertised to’ as they do in traditional advertising.
“People say Stunt Buxx is a little like YouTube meets Groupon”, said Bennett, “but when you take a closer look, Stunt Buxx is much more. We’re revolutionizing the way advertisers reach consumers. And we’re making it affordable. Our advertisers will get prime time ad exposure without a prime time ad budget.”
Bennett continued, “Stunt Buxx is leveling the playing field in advertising. We’re taking the ‘agency’ out of advertising by giving small to medium-sized brands a direct method to compete with the big brands by leveraging the power of the people over the power of the ad budget through interactive advertising.”
They’re not waiting to dole out the cash, either; Stunt Buxx has already started awarding prize money. A contest to come up with an idea for their inaugural Canada Day Challenge in Vancouver just wrapped up. Bennett and his team surprised the winner, Jenn Owen of Langley, B.C., by dropping in on her unannounced with balloons and cameras a la Ed McMahon to present her five hundred dollar prize. “You never expect to win anything.”, said Owen. “This is awesome!” http://youtu.be/soBwt-Aoi-E
With consumers turning away from traditional media in astonishing numbers, advertisers are scrambling to come up with answers. “Today’s consumers are looking for instant gratification and fun ways to interact with their favorite brands.”, said Bennett. “They’re already doing it for free on You Tube. Reward users instantly in exchange for their video content and we create a win-win situation for consumers and advertisers.”
For more information, visit the Stunt Buxx website at: http://www.stuntbuxx.com
About Stunt Buxx
Stunt Buxx is the first online viral media game show - where it pays to share. CEO and Co-Founder Ryan Bennett has been at the helm of two successful online ventures. He is currently president of Little King Media, acting as an SEO consultant and content strategist for blogs and internet ventures.
Stunt Buxx Interactive Advertising Ltd.
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