New Chickpea Salty Snacks and Frozen Savory Appetizers

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New Saffron Road Appetizers

“This launch is the perfect example of our aggressive business model. While continuing to find gaps in the frozen category, we are also excited to be growing our brand presence throughout the entire store, especially in high volume categories.” Jack Acree

Stamford, CT (PRWEB) June 01, 2012

With Saffron Road’s now proven national success with its 23 current products, seven new Saffron Road items will be rolled out nationally in Whole Foods Markets’ stores between July and August 2012, just in time for Ramadan. These new products will be both frozen and shelf stable – Saffron Road is really rocking the Kasbah in 2012!

American Halal Management decided that the time for chickpea has come – enter Saffron Road’s new chick pea snacks. Chickpea snacks are not only an excellent way to build on hummus’ amazing growth, but also appeal to natural food consumers because of their highly nutritious qualities such as high protein and low fat content. These new shelf stable chickpea snack product flavors are: Bombay Spice, Wasabi, Falafel, and Chipotle. Please Note the following characteristics of these salty snacks:

• 100% Organic Chickpeas
• Nutritious Snacking – 1 oz Serving contains 6 g protein, 4 g Dietary Fiber, 3 g Fat
• World Cuisine flavors will underline Universal Appeal
• Colorful packaging pops off the shelf, secures Premium position. Resealable pouch.
• Breakage not a factor
• Shelf-stable (i.e., non-refrigerated)

For the freezer section, Saffron Road will be rolling out premium phyllo pastry appetizers in time for Ramadan. These new epicurean hors d’oeuvres are: Vegetable Samosas, Saag Paneer Samosas, Roasted Fig & Goat Cheese Rolls, and Dates, Tamarind & Walnut Rolls. Please note the following characteristics of these gourmet appetizers that leverage the culinary excellence of Saffron Road’s brand positioning:

Appetizers are especially important for Ramadan/Eid due to high user incidence; Ramadan = 30 snacking occasions

• New innovative flavor concepts not available in Whole Foods Market competitors: Date & Tamarind, Saag Paneer. These epicurean delights also have excellent appeal with our target demographic.
• Competitively priced against other Premium Appetizers
• Handmade, 100% natural, non-GMO (not yet certified)

Adnan Durrani, CEO, commented by saying, “Our innovative social networking clout has tapped into over seven million American Muslim consumers' shopping decisions. Last Ramadan we got thousands of Halal consumers to shop at Whole Foods Market for the first time. This Ramadan we hope to have a multi-fold increase in terms of drawing multiple thousands of Halal consumers into Whole Foods Market stores as a destination store for all their needs. These new appetizer and snack products will facilitate this, whereby Whole Foods stores will also greatly benefit from our promotion of their stores among our loyal shopper base. Our product portfolio in Whole Foods Market is now at 30 items – with 10 items in the non-refrigerated shelf-stable category. This positions American Halal extremely well in terms of Saffron Road brand extension throughout a number of aisles of Whole Foods Market stores.”

Jack Acree, EVP, commented by saying, “This launch is the perfect example of our aggressive business model. While continuing to find gaps in the frozen category, we are also excited to be growing our brand presence throughout the entire store, especially in high volume categories.”

About Saffron Road                                                                                                                                                                                        
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified and Gluten Free foods, which are also holistic, sustainably farmed, and antibiotic free. Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine.

Media Contacts:
Lisa Mabe, Hewar Social Communications, 202.505.2890, lisa {at} hewarcommunications {dot} com            
Kate Pearson, American Halal Company, Inc., 203.961.1954 x100, kate {at} americanhalal {dot} com

For more information about Saffron Road, please visit saffronroadfood.com. You can also join us on Facebook at facebook.com/saffronroadfood, on Twitter at twitter.com/saffronroadfood or on Pinterest at pinterest.com/saffronroadfood.

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