Consumers Interstate Group and Insite Software to Present on B2B Ecommerce Strategies at IRCE 2012

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Leading distributor and ecommerce expert discuss how to define and rollout a successful B2B ecommerce strategy that increases channel sales

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Kenn Fischburg, President of Consumers Interstate Corp. (CIC), and Linda Taddonio, Chief Ecommerce Strategy Officer at Insite Software, will co-present at the Internet Retailer Conference and Exposition (IRCE) 2012 in Chicago.

Insite Software, a leading provider of B2B and B2C ecommerce platforms and shipping solutions, today announced that Kenn Fischburg, President of Consumers Interstate Corp. (CIC), and Linda Taddonio, Chief Ecommerce Strategy Officer at Insite Software, will co-present at the Internet Retailer Conference and Exposition (IRCE) 2012 in Chicago. Their session, Creating an Online B2B Strategy, will take place on Wednesday, June 6, 2012, at 4:15 p.m. CT.

Mr. Fischburg is a pioneer in B2B ecommerce, having launched CIC’s first site in 1998. Kenn is presently engaged in launching the next generation of ecommerce web sites for his company using the InsiteCommerce platform from Insite Software. He plans to bring multiple branded sites to various market segments within his industry with robust integration into CIC’s ERP system. Ms. Taddonio has more than 25 years of experience working with distributors and manufacturers and offers a unique blend of expertise to Insite’s customers as they set and evolve their ecommerce strategy to deliver B2B or B2C commerce sites tailored to address the on-going needs of a clients’ go-to-market strategies and sales channels.

The IRCE session will showcase the current trends in B2B ecommerce and how an organization like CIC plans to accommodate or leverage these trends to increase revenue and lower costs. Mr. Fischburg will share how CIC has been innovative in providing features that embody “Lean Procurement” as added value to their customers. Attendees will hear how building sites with unique workflows and business rules of these industries in mind, organizations can have a competitive advantage to acquire and retain customers in a very competitive marketplace.

Learn more about Insite Software’s solutions for B2B and B2C ecommerce at booth #1413 at IRCE 2012 or view the B2B Ecommerce Interview Series online at http://www.insitesoft.com/insite/resources/video/index.html featuring Linda Taddonio.

About Consumers Interstate Corporation
Consumers Interstate Corporation, headquartered in Norwich, CT, is an advanced industrial and business supplies distributor established in 1947. Its e-Commerce expertise is well recognized nationally and reflected in its patented Internet Procurement Method™ which utilizes the online tool SuperSupplies.com to simplify procurement for customers across the United States. CIC also provides a strategic value with Lean Procurement™, which helps businesses to eliminate waste in their procurement process. For more information, please visit http://www.LeanProcurement.com.

About Insite Software:
Insite Software is a leading provider of B2B and B2C ecommerce platforms and shipping solutions, serving more than 900 customers, design agencies and .NET development firms across the globe. Headquartered in Minneapolis, Minnesota, Insite Software’s solutions are used by leading manufacturers, distributors and retailers to sell and distribute their products to dealers, franchisers, stores, contractors, consumers and others. Insite offers ecommerce solutions for companies at all stages of adoption and addresses the unique needs of B2B and B2C sites. InsiteCommerce’s ecommerce development platform offers .NET and other development firms an advanced toolkit to become self-sufficient and deliver more ecommerce projects in a short period time. InsiteCommerce is fully integrated with a wide range of cloud platforms including Amazon Web Services and Microsoft Azure, CMS, CRM, and ERP providers including Epicor, Infor, Microsoft, Sage, SAP, and Sitecore. More information is available online at http://www.insitesoft.com, by phone at 866.746.0377 or on our blog, Ecommerce Insites.

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Rachel Rodenborg
Insite software
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