Las Vegas, NV (PRWEB) June 05, 2012
bReddi, an innovative crowd sourcing emergency preparedness app, has been selected to be featured at the Health Data Initiative (HDI) Forum III: The Health Datapalooza, hosted by the Institute of Medicine (IOM) and the U.S. Department of Health and Human Services (HHS).
The bReddi app harnesses the power of social media, while leveraging actionable data from trusted public and private sources to deliver America’s first crowd sourced emergency preparedness and disaster response safety network. bReddi brings data to life by aggregating and transforming disparate data into insights which are delivered within a captivating and consumer friendly experience using the individual’s preferred mobile device.
The power of social media comes to life by having each user solicit three Facebook friends to become Lifelines to assist during a disaster. The App also has day-to-day value as users are able to assess geographically specific threat levels for eight disaster categories for themselves and their Lifeline connections. Offering an extended and connected experience beyond the App, bReddi also contextually links users to tools, information and resources needed to survive the first 72 hours of a major disaster, building more resilient families and communities.
bReddi represents the early stage efforts of an emerging organization named SocialWellth. SocialWellth represents a transformative Meta Brand which brings together established companies and new technologies to deliver the next generation of consumer social engagement solutions targeted at the health and wellness industry.
WorldDoc, the primary anchor in this undertaking, is an 11 year old, privately held company headquartered in Las Vegas, Nevada. Today, WorldDoc has clients consisting of regional health plans, third party administrators and self-insured employers in 32 states with access to a connected network of over 52 million captive consumers.
Building on the strengths and experiences of the Nevada Gaming Industry, which has leveraged the power of transforming consumer profile data into captivating relationships, SocialWellth, is poised to launch the country’s first profile driven hyper-personalized consumer health connection network.
For media inquiries, please contact Jennifer Hall, Corporate Relations at jennifer.hall(at)worlddoc(dot)com. For a bReddi demonstration or to connect with us as a partner, please contact Adam Pellegrini, Chief Marketing Officer at adam.pellegrini(at)worlddoc(dot)com or visit http://www.breddi.com.