Sports Research Provides Stars with Sweet Sweat at 2012 MTV Movie Awards Weekend

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Sports Research Corporation, the manufacturer of thermogenic workout enhancer Sweet Sweat, will distribute Sweet Sweat products as part of Connected Celebrity Gift Rooms’ off-site gifting suite for the 2012 MTV Movie Awards. The exclusive event will be held at a private location in Hollywood from 11am to 4pm on June 2.

Sports Research Corporation, makers of Sweet Sweat, the scientifically-tested topical thermogenic workout enhancer, will distribute Sweet Sweat products as part of an off-site gifting suite organized by Connected Celebrity Gift Rooms for the 2012 MTV Movie Awards. The invitation-only event will be held from 11am to 4pm at a private location in Hollywood on June 2.

“We are excited to be given the chance to showcase Sweet Sweat at such a high-profile event like the MTV Movie Awards. We believe that Sweet Sweat products can be very beneficial to celebrities, who are often in the spotlight, and as such, are pressured to maintain a good physique,” said Sweet Sweat vice-president for sales and marketing Jeff Pedersen, Jr.

Since its debut in 1991, the MTV Movie Awards has been regularly drawing A-list nominees, performers, and presenters. Connected is expecting about 125 movie, music, sports, and television personalities to attend its exclusive gift suite. Pedersen anticipates a positive reception from the celebrities as Sweet Sweat has been used by amateur and professional athletes, as well as fitness enthusiasts, for over 20 years.
“Many television and movie stars are conscious about their physical appearance, particularly their weight. Using Sweet Sweat will help enhance their workouts and support their fat loss goals safely and effectively. With Sweet Sweat, they don’t have to use extreme methods like what Martin Lawrence did,” said Pedersen. Lawrence lapsed into a coma for three days due to severe dehydration caused by jogging in a sweat suit in the scorching California heat in 1999.

Sweet Sweat is formulated to help boost circulation during exercise. Applying Sweet Sweat to targeted areas of the body helps accelerate warm up time, maximize workout results, and hasten recovery. Sweet Sweat is available in regular and large jars, convenient hands-free sticks, or in travel size packets. Visit or call +8006339308 for more information.

About Sweet Sweat:

Sweet Sweat was developed by fitness expert Jeff Pedersen, Sr., the first baseball player in NCAA history to start on three straight national champion teams. The elder Pedersen launched Sweet Sweat in 1980 and is now available in 54 countries worldwide. Sweet Sweat is manufactured by Sports Research, a California-based company that also produces dietary supplements and other fitness products.


Jeff Pedersen, Jr.
Sports Research Corp.
784 W. Channel St.
San Pedro, CA 90731
Phone: 310.519.1484 ext. 102
Fax: 310.519.7525
Email: jeffjr(at)srcfit(dot)com

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