MindGames, Inc. Announces The Launch Of MindSports Football

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Trivia question screen from MindSports Football.

Los Angeles, CA (PRWEB) June 04, 2012

MindGames, Inc., a leading online trivia and knowledge-based gaming company, today announced the official launch of MindSports Football (http://www.mindcorporate.com or http:/on.fb.me/msfpage), an on-demand casual and social game that allows football fans to compete with and against their friends and rivals. The game, a 2012 Webby Awards Official Honoree, allows fans to make the virtual drive to a championship all year long - even when the pro football season is over.

MindGames, which completed an initial round of seed investment in 2011, also announced that it has reached an agreement with NFL PLAYERS Incorporated, (NFL PLAYERS), enabling the company to leverage NFL player group licensing rights both within and in support of the game. MindSports Football has already received promotional support through social media outlets from several players.

“The team at MindGames has done an excellent job delivering a great product that keeps football fans highly engaged throughout the year,” said Keith Gordon, President, NFL PLAYERS INC.

MindSports Football is the first full-featured game from the team at MindGames, a company founded by online sports and fantasy game veterans Larry Tobin and Eric LaVanchy. Tobin began his sports industry career with The National Sports Daily and NHL Interactive, and was the former head of fantasy gaming for Yahoo! Sports and VP of Production at FOX Sports Interactive. LaVanchy previously founded online sports game development company Bottle Rocket, and served in digital leadership roles at ACTV, The Ritz Club London and international entertainment company Endemol. Tobin and LaVanchy first worked together at an AT&T interactive television R&D group in the early 1990s.

“MindSports Football has been specifically designed to give football diehards a way to stay engaged with professional football even when there is no live game action,” said MindGames co-founder Tobin. “We are providing fans with a complement to fantasy games, and giving brands a way to reach these users during the months between the playoffs and the start of the season.”

Players compete by answering trivia questions, identifying NFL player images and solving puzzles. Players can also acquire “Power Cards,” virtual NFL player trading cards that can be used to get in-game bonuses and unlock special features. Fans also collect prize tickets as they play, each of which gives them a chance to win great prizes at the end of every month - items up for grabs include autographed memorabilia from football superstars such as Eli Manning, Tom Brady, James Harrison, Tim Tebow, Larry Fitzgerald, Tony Romo and more.

“We know the strong appeal that trivia and competition between fans holds in the sports world,” said co-founder LaVanchy. “There are a number of large, strong communities online, but until now, there hasn’t been a way for these fans to do what comes most naturally: showing off their passion for the sport and team they love while competing against fans of rival teams.”

About MindGames, Inc.
MindGames is a competitive knowledge-based gaming platform that combines elements of a social games network with the community and credentialing of national poker tours. Through a suite of casual games and tournament events, MindGames cultivates a competitive social ecosystem for trivia and knowledge- based gaming. The initial product release is MindSports, with other content verticals to follow. The company was founded in 2010 and is based in Los Angeles, CA.

About NFL PLAYERS INC.
NFL PLAYERS INC. is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 NFL players, NFL PLAYERS INC. “takes the helmets off” the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement with the NFL, players are integrated into NFL sponsor activations. NFL PLAYERS INC. activities include retail licensing, corporate partnerships, player marketing, special events, broadcast and publishing. For more information, please visit NFLPLAYERS.COM.

MINDGAMES: Markus Graham (info(at)mindcorporate(dot)com)
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NFL PLAYERS: Jilane Rodgers (Jilane.Rodgers(at)nflplayers(dot)com)

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