Calabasas, California (PRWEB) June 04, 2012
Brand development and licensing agency Art Impressions (AI) is partnering with social expression leader Hallmark Cards to create a wide range of greeting cards, invitations, and other stationery as well as party goods, seasonal gifts , and arts & crafts products featuring AI’s SO SO Happy property.
The worldwide license is the most extensive yet for the popular teen/tween lifestyle brand, encompassing social expressions (including personalized and print-on-demand items), gift wrap, bags and trims, paper and plastic party goods, stationery products, calendars, stickers, gifts, and Hallmark’s iconic range of collectible holiday ornaments.
“Hallmark’s global brand recognition and world-class design capabilities make it an exceptional partner for SO SO Happy,” said Cindy Bailey, CEO of Art Impressions. “With this relationship, we will be able to offer our customers so many more options to share SO SO Happy’s positive message and to make it a part of the special moments in their lives.”
In addition to the product and retail opportunities that Hallmark would bring to the brand, AI was enthusiastic about finding a partner whose broader goals are in synergy with its own. “Hallmark is synonymous with caring, thoughtfulness, and creating connections with the people in our lives,” explains Bailey. “We couldn’t ask for a better ambassador for our message of love, respect, and kindness towards others.”
“Hallmark is very pleased to partner with Art Impressions to create fun, meaningful personal expression product that reflects positive messages of individuality. This alliance will create new ways for millions of consumers to create strong emotional connections. The synergies between Art Impressions, the SO SO Happy brand, and Hallmark will further our company’s purpose of enriching lives,” said Cynthia Mahoney, Vice President – Hallmark Cards.
About SO SO Happy
SO SO Happy is a lifestyle brand that taps into young people’s universal desire for love, acceptance, and respect. Encompassing over 80 off-the-wall characters, each with a clever back story, SO SO Happy models a better world—one in which anything is possible and everyone is embraced for who they are. Ten percent of the program’s profits go to organizations that help kids in crisis.
About Art Impressions, Inc.
Art Impressions is an award-winning brand development and licensing agency known for its achievements in developing retailer-focused, broad-based lifestyle programs for artists, designers and celebrities. The company’s portfolio includes the global sensation Skelanimals, Milky Way & the Galaxy Girls by acclaimed animator Lauren Faust, and its own pop-culture brand, SO SO Happy. For further information, visit http://www.artimpressionsinc.com, http://www.skelanimals.com, and http://www.sosohappyonline.com.
About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express what’s in their hearts and spend time together — a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 38,000 retail outlets in the United States, including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com and on television through Hallmark Hall of Fame original movies and cable’s top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com for more details.