Denver, CO (PRWEB) June 05, 2012
"Ski resorts spend vast amounts of money on marketing their season pass deals to skiers and riders through billboard advertising, print, radio and other traditional forms of media. It is our goal to drive incremental revenue to resorts by promoting their season pass specials through our online marketplace. This provides resorts with a cost-effective way to market their passes in one central location. That's why we created the season pass marketplace," states Brandon Quinn, founder of GetSkiTickets.com. Skiers and riders get the benefit of buying discount season pass deals and resorts gain exposure to a highly qualified audience of skiers and riders.
GetSkiTickets.com is currently partnering with resorts for the 2012 / 2013 ski season. "We knew that developing the marketplace isn't a 'if you build it, they will come' scenario. We have a lot of work ahead of us when it comes to loading resort pass deals," says Brandon Quinn. "Our goal is to shift the way resorts market and distribute season passes. We are building on the momentum of the daily deal model and combining it with season passes. To get the steepest and deepest discount on a season pass, guests must purchase their pass deals by certain dates. This locks in revenue for resorts and provides the skier with an incentive to buy in advance."
According to the National Ski Area Association, In the 2011 / 2012 ski season, 38% of skier visits were season pass holders. On average, US ski resorts sold roughly 9,500 season passes. Some of the larger resorts sold upwards of 17,000 passes.
Season pass sales drive considerable revenue to resorts prior to the resort opening for the season. The 2011 / 2012 ski season provided plenty of challenges for resorts across North America. There were a lot of disgruntled season pass holders after the lack of snow. "We aim to lure those previous pass holders that are uncommitted for their 2012 / 2013 season pass," states Brandon Quinn.
Founded in 2008, GetSkiTickets.com promotes resort lift ticket deals as well as ski rentals, lessons and season pass deals. Their headquarters is located in Denver, Colorado.