Social media is continuing to grow and has become a major advertising channel. Marketers have taken notice of all the demographic data available for ad targeting within social media.
Charlottesville, VA (PRWEB) June 05, 2012
Janet Driscoll Miller, CEO & President, of the full service search engine marketing firm, Search Mojo, will speak at the Marketing Sherpa Optimization Summit on Tuesday, June 12th in Denver, Colorado. Miller’s roundtable session, Using Social Network Information to Improve Conversions, will demonstrate ways to combine the power of the demographics driven by social media with the capabilities of search marketing platforms. Miller will review how to strengthen the performance of retargeted ads and improve landing page design based on social data.
“Social media is continuing to grow and has become a major advertising channel,” said Miller. “Marketers have taken notice of all the demographic data available for ad targeting within social media. Despite the robust targeting, ROI and conversion rates have been lackluster for social advertising thus far. Combining social media targeting with the power of search marketing is a way to improve performance for both channels.”
Miller’s presentation will review how to optimize landing pages based on social data and drive higher conversion rates. Targeted remarketing ads are an effective way to drive conversions from social media and remarket to potential customers all over the web, not just on social media sites. These tips can be used by both B2B and B2C advertisers.
About Janet Driscoll Miller
Janet Driscoll Miller is the president and CEO of Search Mojo. With more than twelve years of search engine optimization experience, Janet has spoken at search engine conferences, including Search Marketing Expo, Search Engine Strategies and Pubcon. Janet also has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs and online publications, including Search Marketing Sage and the Search Insider. She has over ten years of technology marketing experience and has held marketing positions at Software AG, Call Technologies, and Telos Corporation. You can follow her on Twitter as @JanetDMiller.
About Search Mojo
Search Mojo specializes in lead generation through search engine marketing services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their organic search engine rankings, online reputation management, and pay-per-click advertising performance in search and Facebook advertising. Learn more about Search Mojo at http://www.search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.
About Optimization Summit 2012
MarketingSherpa Optimization Summit 2012 is laser-focused on helping marketers discover what really works in optimization and how to apply the science of optimization to their specific marketing needs. Our last Summit was sold out, and we plan to accommodate an even larger crowd in 2012, as we continue to improve programming to best serve your needs.
Join us in Denver on June 11-14, 2012 at the Denver Marriott Tech Center for Optimization Summit 2012 − the only vendor-neutral, research-based optimization marketing event. This year’s Summit is shaping up to be our best to date, as we have a full slate of sessions aimed at overcoming your top challenges with actionable training, grounded in rigorous research and science.