White Plains, NY (PRWEB) June 06, 2012
Deliverability continues to be one of the major challenges to success that email marketers face, but a new focus on optimizing micro-deliverability is increasing the profitability of this channel.
Email deliverability is a challenge all email marketers face. According to Return Path, nearly 25% of email sent by legitimate marketers doesn’t reach the inbox.
The top ESPs have good overall deliverability rates, 96% or above. But the small differences in their micro-deliverability rates, meaning their deliverability rates by Domain/ISP, can have a significant impact on the overall inbox rate – and the revenue generated. By leveraging these micro-deliverability differences to their advantage, smart email marketers are increasing the revenue they generate by up to 33%.
Until recently, there have been significant obstacles to optimizing micro-deliverability, including:
But new tools are making it much easier, by providing detailed micro-deliverability data and allowing email marketers to quickly and easily segment their list(s) and send from multiple ESPs – all from one user-friendly interface. These tools also aggregate performance data from the different ESPs used, making it easy to gauge the overall success of each campaign.
A new white paper commissioned by Ongage, Optimizing Micro-Deliverability to Improve Email Profitability, provides further detail on this new tactic being used by successful email marketers. Download a free copy at http://www.Ongage.com/microdeliverability.
Ongage was founded in 2010 by a team of email marketers with extensive experience in infrastructure, APIs and MTA gateways. They used their expertise to develop OngageConnectTM, an email marketing middleware gateway solution which helps organizations optimize micro-deliverability and ROI.
Learn more at http://www.Ongage.com or contact Danny Tal, VP of Sales, at 1.866.593.2980