Trade Show and Event Strategies for Construction Brands: Webcast July 17, 2012

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A webcast from the Construction Marketing Association (CMA) will share tips and best practices for live trade show events, virtual events including webcasts, and networking events.

A webcast from the Construction Marketing Association (CMA) will share tips and best practices for live trade show events, virtual events including webcasts, and networking events. The free webcast for members and non-members is scheduled for Tuesday, July 17, 2012, at 1 pm CDT.

Panelists include CMA member Bill Taylor, Director Creative Services for McGraw-Hill Construction, and CMA Chairman Neil M. Brown. McGraw-Hill Construction was recognized with multiple CMA STAR Awards for trade show exhibit design, graphics and event promotion.

“Trade shows and events are important marketing approaches for construction brands," states Neil M. Brown. "Significant financial investments are required for live events, and many marketers are not leveraging virtual events. For these reasons, sharing best practices coupled with nuances of the construction category will resonate with CMA members and marketers."

To register for the free Trade Show and Event Strategies for Construction Brands Webcast, link to:

The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. CMA sponsors the annual Construction Marketing STAR Awards, and the Certified Construction Marketing Professional (CCMP) program. Full information on the association is available on the website at The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association's Twitter, Facebook, Google+, YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630-868-5061.

ABOUT Bill Taylor
Bill Taylor is an award-winning Creative Director who currently holds the title, Director of Creative Services for McGraw-Hill Construction. His extensive experience includes marketing and brand stewardship for Architectural Record, Engineering News Record, Dodge Construction Data, Sweets Building Products and AGC Constructor in addition to a B to C career that included IBM, Canon, Bacardi and Japan Airlines. An evangelist of brand integration, Bill believes trade show and event strategies are in integral part of the overarching brand message. His trade show booths and event marketing have won multiple awards for creativity and strategy.

ABOUT Neil M. Brown
Neil Brown is Chairman of the Construction Marketing Association, and Chief Marketing Officer (CMO) of Construction Marketing Advisors. Prior to these roles, Brown was CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector. Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil earned an MBA from Northern Illinois University, and a BS-Marketing Cum Laude from Southern Illinois University. Neil is a frequent speaker, author and contributor to Advertising Age, BtoB magazine, Marketing News, the Construction Marketing Blog and many other publications. In 2009, he published the book, Branding Best Practices: A Guide to Effective Product and Business Naming. In 2011, he published the book, Tools of the Trade: Modern Marketing for Construction Brands.

© 2012 Construction Marketing Association. All Rights Reserved.

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Heather Hawes
Construction Marketing Association
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