New York, NY (PRWEB) June 06, 2012
As a brand’s authenticity is directly dependent on its employees and their interaction with customers, Madison Performance Group, a global web-based workforce recognition and employee incentives solution provider, has published a new Performance Perspective regarding HR’s impact on organizational branding, titled “The Authentic Brand and Why Marketing and HR Should Partner.”
The Performance Perspective offers guidelines on how HR and marketing can collaborate to ensure their employees are ambassadors for their brands and offers insight on how HR can be an ally to marketers looking to strengthen brand reputation and ultimately increase profitability.
“Traditionally, marketing efforts have been guided by product, place, price and promotion, but it’s time HR helps marketing address the influence employees have on the brand’s promise,” said Mike Ryan, Madison Performance Group’s senior vice president of marketing and strategy. “Employee recognition programs can help translate brand attributes into employee behaviors. The most desired brands realize this connection and are investing heavily in their employee engagement programs as a way to promote increased customer satisfaction and profitability.”
In addition to the Performance Perspective, Ryan will speak about the role of recognition in brand initiatives during a Madison Performance Group Webinar, in partnership with HR.com, on Wed., June 20 at 3 p.m. EST. The Webinar will focus on:
1) The brand’s authenticity and its dependency on employee behaviors;
2) How to position and use employee recognition programs to help strengthen brand values; and
3) Tips for integrating recognition reporting with the marketing’s department overall objectives.
About Madison Performance Group
Madison Performance Group is a global web-based workforce recognition and incentive solutions provider. With a 38-year history and established reputation for delivering market-leading recognition tools, Madison is trusted by Global 2000 organizations for its proven, scalable and configurable technology platform. The company helps organizations use strategic recognition to increase employee engagement, retain talent, foster innovation and create brand ambassadors. Madison is headquartered in New York City with five locations worldwide and offers the largest rewards fulfillment network that can be offered globally and implemented locally. For more information, visit MadisonPG.com.