Shopkick Taps Giftango to Help Power Digital Gift Card Delivery for Its Mobile Rewards Program

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Giftango Provides a Consistent Rewards Redemption Experience for shopkick Users

Shopkick is truly mobile – from earning rewards to cashing them in – so it’s important that gift cards can be delivered and redeemed right from the mobile device

Giftango Corporation today announced that shopkick™, the largest location-based shopping app that rewards shoppers simply for walking into stores and interacting with products, has selected Giftango as a key provider of digital eGift card fulfillment. Giftango is redefining how mobile application partners streamline and expand digital gift card offerings.

Giftango’s platform connects shopkick users with their gift card of choice to deliver rewards instantly. Through a secure and consistent user experience across the entire mobile gifting environment, Giftango’s channel partner solutions and mobile API allow any loyalty partner – in this case the largest location-based, shopping app provider – to painlessly navigate a retail brand’s eGift card program. Lowe's, Chili’s Grill & Bar®, Papa John's, Fandango and Magazine Gold Card were part of shopkick’s initial launch with Giftango. Another 14 retailers are scheduled to follow in the coming weeks.

Shopkick’s app allows consumers to earn reward points called ‘kicks’ for walking into and making a purchase at participating retailers, and interacting with partner brand products. Kicks can be redeemed for in-store gift cards, among other rewards. Shopkick’s retail partners include Target, Macy's, Best Buy, Crate & Barrel, Old Navy and Toys"R"Us, to name a few. Launched in August, 2010, shopkick has more than 3 million active users and has surpassed 1 billion in-app deals and offers viewed.

As shopkick’s popularity increases, the volume of rewards being delivered to users continues to rise. “Shopkick is truly mobile – from earning rewards to cashing them in – so it’s important that gift cards can be delivered and redeemed right from the mobile device,” said Cyriac Roeding, Co-founder and CEO of shopkick. “With Giftango we have a one-stop shop for gift card redemption that provides shopkick users with a wide variety of reward options.”

“I have been watching shopkick since Cyriac was an entrepreneur in residence at Kleiner Perkins,” said David Nelsen, CEO, Giftango. “Working with innovative and creative leaders in loyalty and digital gifting is one of the more fun aspects of the work we do. We’re looking forward to rapidly expanding the shopkick reward offering and watching what they do with it.”

About Giftango
Giftango Corporation, founded in 2005, has redefined gifting with their innovative delivery of digital eGift Cards to email and mobile phones. Merchants utilize the Giftango platform to power e-commerce sales, a wide variety of promotions and distribution through Channel Partners.

Giftango's Channel Partner solutions and Mobile API gives loyalty, incentive and rewards companies the ability to add eGift Card fulfillment to their existing user interface for a wide variety of national brands. Giftango is integrated with twenty gift card processors and has patent-pending technology. Giftango delivers digital eGift products across more processors and brands than any competitor in the market. For more information about Giftango, please visit

About shopkick, Inc.
shopkick, Inc. is a Palo Alto-based startup funded by Kleiner Perkins' iFund, Greylock Partners and Reid Hoffman, founder of LinkedIn, and investor in Facebook and Zynga. In August 2010, shopkick launched the first mobile application that hands consumers high-value rewards, offers and exclusive deals at shopkick’s national retail partners simply for walking into stores and malls. Even more rewards can be earned for scanning partner brand products at over 250,000 stores nationwide. In combination with a groundbreaking new location technology called “shopkick Signal”, the app can verify location within feet, and because the detection occurs on the phone, privacy of presence information is completely in the users’ control. Shopkick’s growing partner alliance includes American Eagle Outfitters, Best Buy, Crate and Barrel, Macy’s, Old Navy, Simon Property Group, The Sports Authority, Target, Toys“R”Us, west elm, The Wet Seal, Visa, Kraft Foods, Procter & Gamble, Unilever, Intel, HP and more. shopkick is the only 100% performance-based marketing platform in the physical retail world, with measurable foot traffic and transactions at stores. The app grew to 3 million users in its first 18 months. The free shopkick app is available for the iPhone and Android.

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Michael Fletcher
Giftango Corporation
877.443.8264 705
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Katie Carlson
Atomic PR for shopkick
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