Serene Launces An Advanced Master Data Management Solution For Media And Entertainment Industry

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The new solution closes the gap between data and intelligence while catering to key requirements of the M&E industry.

Serene Corporation, a leading systems integration company and consulting firm, announced the launch of its MDM Solution Framework for the Media and Entertainment Industry. The packaged solution meets core data demands of the industry and includes separate modules that provide insights on Feature, Series, Season, Episode and Party through an enhanced data stewardship UI and data governance workflows.

For an M&E company, managing Title and Product information is imperative to improving business decisions, managing risks, and avoiding missed opportunities. To cater to this need, Serene’s new M&E solution offers rigorous data management capability for maximizing benefits from newer digital distribution channels; and avoiding inefficiencies in the supply chain, information visibility, and data security across platforms.

Serene’s M&E solution creates a 360-degree view of Title Master Data by establishing a central Data Hub where data from the multiple sources is cleansed, standardized, de-duplicated, consolidated, and augmented by integrating with 3rd party data enrichment sources. This harmonizes enterprise-wide data authoring and dissemination processes, thereby enhancing data management and offering intelligent business insights.

Ajit Kumbhare, Managing Partner of Serene Corporation says that, “By implementing Serene’s solution M&E companies can achieve the 6 Cs of trusted data (Complete, Current, Consistent, Clean, Compliant, and Collaborative). This is especially relevant now as M&E organizations need to be agile and geared-up to meet the challenges of the digital age. With the new MDM solution, organizations can achieve reliable information to drive better BI and analytics.”

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Ajit Kumbhare
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