Philadelphia, PA (PRWEB) June 07, 2012
United By Blue (UBB), the ocean-friendly brand of apparel that removes one pound of trash for every product sold, announces a collaboration with Sperry Top-Sider, the global nautical performance and lifestyle brand.
The two brands have created a line of super soft organic cotton t-shirts that are available both online and in stores and features an array of classically-inspired designs that hearken back to the golden age of American sailing and yachting.
United By Blue, a socially-minded brand that just passed its second birthday, looks forward to working with an established brand. “Sperry Top-Sider is the most ideal apparel and footwear partner we could have hoped for,” says Brian Linton, Founder and Chief Trash Collector at United By Blue. “Sperry Top-Sider is among the most iconic American brands, and our partnership with them represents an opportunity for us to introduce our brand to a national audience.”
The collaborative line is printed on United By Blue’s signature product, a premium, super soft, 100% organic cotton slub jersey t-shirt, and will be sold online and at Sperry Top-Sider retail locations.
“For a company and a mission to be truly sustainable, we must put our high quality product first and foremost,” says Linton. “Without product, the cleanups don’t happen. Without sales, waterways stay dirty.”
Additionally, United By Blue and Sperry Top-Sider will give back to the communities in which Sperry Top-Sider has retail locations. The two brands, along with the help of 80 volunteers, removed pounds of trash at an April 14 cleanup on Canarsie Pier in Brooklyn, NY. The next cleanup is scheduled for June 8 on World Oceans Day on Spa Creek in Truxton Park in Annapolis, Maryland. Following the Friday afternoon cleanup, volunteers and the public are invited to a World Oceans Day celebration at Sperry’s downtown Annapolis store .
About United By Blue
United By Blue is an ocean-friendly brand of apparel that, for every product sold, removes one pound of trash from oceans and waterways around the world through company organized and hosted cleanups. The brand sells a line of organic cotton t-shirts, waxed canvas bags, and artisan jewelry handmade in America by artisans around the country.
United By Blue merchandise is sold online at http://www.unitedbyblue.com and in retail stores around the country. To learn more about the brand’s cleanup efforts, visit http://www.unitedbyblue.com/upcoming-cleanups.
About Sperry Top-Sider
Since 1935, Sperry Top-Sider has been the leading brand of footwear for those with a Passion for the Sea®. From its introduction of the world's first siped rubber outsole for non-marking traction to advanced technical fabrication to combat the elements, Sperry Top-Sider remains the vanguard of high-performance amphibious footwear for life and activities in, on and around the water.
Since early 2010, the brand has launched 14 Sperry Top-Sider retail stores in the US – retail stores dedicated to the Passion for the Sea® lifestyle. Sperry Top-Sider is a division of the Collective Brands Performance and Lifestyle Group, a subsidiary of Collective Brands, Inc. (PSS). For more information, please visit http://www.sperrytopsider.com.