Minneapolis, MN (PRWEB) June 13, 2012
Today, HealthCheckUSA, the leader in direct-to-consumer lab tests, announced a new look for its brand and website and more than 30 new lab tests—all offered at deep discounts compared to physician-ordered lab tests. Later this year, HealthCheckUSA will launch an online decision tool to guide consumers to the lab and blood tests they need.
HealthCheckUSA gave consumers a new way to buy lab tests more than twenty-five years ago. Since then, the web-based company has sold more than two million lab tests direct to consumers via HealthCheckUSA.com. The new look for HealthCheckUSA reflects the evolution of the brand.
“Selling discounted lab tests to consumers put us ahead of the curve twenty five years ago,” said J. Holt Vaughan, president and CEO of HealthCheckUSA. “Now with soaring health care costs and the availability of health care information resources, consumers are more empowered than ever to shop for health care. We give them a tremendous range of choice in lab tests, guide them to nearby accredited partner labs where samples are drawn, and deliver their results within 7 days—with significant discounts.”
HealthCheckUSA tests range from tests to measure a single enzyme in the bloodstream to complex panels designed to provide insights into heart, pancreas and liver function. All tests are FSA and HSA eligible. “The person who can affect changes to improve or optimize your health is you. Our tests help people manage their health by giving them access to their own chemistry. Our new tagline, Lab tests for health insights, reflects our mission to provide access at affordable prices.”
HealthCheckUSA was acquired by Life Time Fitness in 2008. The new HealthCheckUSA brand echoes Life Time’s bold minimalist design approach while the website redesign offers enhanced navigation to make comparing tests—from single tests to sophisticated blood panels—easier for healthcare shoppers.
HealthCheckUSA is a leader in direct-to-consumer lab testing. The company maintains the highest possible quality standards through federal, state and professional society accreditations for itself, its tests and its partner labs. HealthCheckUSA includes physician experts in its test selection, protocol development and results review. Its nationwide network of physicians is board-certified, and carefully selected through a credentialing process to ensure necessary licensure and DEA. HealthCheckUSA tests are 10 to 80 percent less expensive than physician-ordered lab tests and are HSA and FSA eligible. More information about HealthCheckUSA is available at HealthCheckUSA.com.
About Life Time Fitness, Inc.
As The Healthy Way of Life Company, Life Time Fitness helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest — or discovering new passions — both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The company’s healthy way of life approach enables customers to achieve this by providing the best programs, people and places of exceptional quality and value. As of March 26, 2012, the company operated 96 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC(SM) brands in the United States and Canada. Life Time also operated seven additional acquired facilities, which are in transition to become Life Time centers. More information about Life Time centers, programs and services is available at lifetimefitness.com.