Saratoga Springs, NY (PRWEB) June 12, 2012
Informz, a leading email service provider for the association and nonprofit industries, released a whitepaper today outlining the steps for building a successful email marketing foundation to enhance email marketing strategy.
The new white paper – Email Marketing 101 – is available for free download from the Informz website. This whitepaper serves as an educational resource for those who are just getting started with email marketing or for anyone who needs a refresher with email marketing basics.
“Today marketers have more marketing vehicles available to them than ever before and email marketing continues to provide a great return on investment for organizations,” said Joe Tyler, CEO of Informz. “However, you need more than just a ‘batch and blast’ approach; it takes strategy built on a strong foundation to truly be successful.”
The white paper explores:
For more information about Informz products and services visit http://www.informz.com or contact Lori Ely at 1-888-371-1842 x 208 or ely(at)informz(dot)com.
Informz (http://www.informz.com) is an integrated email marketing service that enables highly personalized and targeted communication. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners, and receive valuable feedback to refine future action. Advanced features in the Informz product include text messaging, online survey tools, online voting, and event registration.