Today marketers have more marketing vehicles available to them than ever before and email marketing continues to provide a great return on investment for organizations. However, you need more than just a ‘batch and blast’ approach.
Saratoga Springs, NY (PRWEB) June 12, 2012
Informz, a leading email service provider for the association and nonprofit industries, released a whitepaper today outlining the steps for building a successful email marketing foundation to enhance email marketing strategy.
The new white paper – Email Marketing 101 – is available for free download from the Informz website. This whitepaper serves as an educational resource for those who are just getting started with email marketing or for anyone who needs a refresher with email marketing basics.
“Today marketers have more marketing vehicles available to them than ever before and email marketing continues to provide a great return on investment for organizations,” said Joe Tyler, CEO of Informz. “However, you need more than just a ‘batch and blast’ approach; it takes strategy built on a strong foundation to truly be successful.”
The white paper explores:
- How to build your email subscription list and gather preferences.
- What types of subject lines will inspire readers to open emails.
- The importance of relevant content.
- How effective email design can make or break a reader’s experience.
- What to look for in email reports to build on success and correct failure.
- How to approach testing as you go through the email creation process.
For more information about Informz products and services visit http://www.informz.com or contact Lori Ely at 1-888-371-1842 x 208 or ely(at)informz(dot)com.
Informz (http://www.informz.com) is an integrated email marketing service that enables highly personalized and targeted communication. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners, and receive valuable feedback to refine future action. Advanced features in the Informz product include text messaging, online survey tools, online voting, and event registration.