(San Francisco, CA and New York, NY –
June 6, 2012 (PRWEB) June 11, 2012 -- ZEDO today announced it is a recipient of the Online Trust Alliance (OTA) 2012 Online Trust Honor Roll, based on a composite trust score of security and privacy measures at hundreds of online sites. Designed to recognize leadership, the Honor Roll distinguishes ZEDO as a “North Star” to inspire others. As part of the 2012 study, released June 6, 2012, OTA analyzed the adoption of key security and privacy initiatives, providing benchmark reporting and comparisons between key industry sectors including leading internet retailers, FDIC Top 100 Banks, and social networking sites. Of the companies evaluated by the non-profit, member-based OTA, less than 30% made the grade.
“Today’s businesses are stewards of ever-increasing amounts of users’ personal and sensitive data that necessitate the implementation of privacy and security best practices,” said Craig Spiezle, executive director and president, Online Trust Alliance. “Being a member of the 2012 OTA Online Trust Honor Roll means ZEDO has demonstrated exceptional leadership and commitment towards online safety, to enhancing the vitality of the internet, and, most importantly, to consumer trust.”
“ZEDO is thrilled to be awarded 2012 OTA Online Trust Honor Roll status, demonstrating our continued commitment to privacy and security best practices, which are of critical importance to our Premium Publishers, brand advertisers and their agencies as they engage with users,” said Paul Prior, President, ZEDO, Inc.
The 2012 report examined over 1,200 domains and privacy policies, approximately 3,600 web pages and over 500 million emails. In addition, public records were analyzed for recent data breach incidents and settlements with the FTC.
The focus of the OTA Online Trust Honor Roll is to:
1. Recognize exemplary efforts of leading companies toward data and user protection, as security & privacy efforts, and highlight them as “North Stars.” Organizations on the Honor Roll manage data via security best practices while having transparent privacy practices.
2. Demonstrate OTA’s commitment towards providing prescriptive advice, tools and resources to businesses to enhance the security and privacy of the internet.
3. Underscore the importance of focusing on security and privacy holistically, and that individual security and privacy initiatives cannot be pursued in isolation.
4. Provide benchmark scoring, using the Online Trust Index (OTI) and reported data attributes, for companies to evaluate their own sites, for businesses to use in evaluating partners, and for consumers to consider when interacting or doing business online.
Since 2010, the OTA Online Trust Honor Roll has recognized organizations that follow best practices in data security and privacy. In previous years, the study was named the OTA Online Safety Honor Roll and Scorecard Honor Roll. Recipients have risen from 8% of sites analyzed in 2010, to 25% in 2011, to nearly 30% in 2012.
About The Online Trust Alliance (OTA)
The Online Trust Alliance (OTA) is a member-based non-profit representing the global internet ecosystem - including the public and private sectors. OTA’s mission is to develop and advocate best practices and public policy which mitigate emerging privacy and security threats while enhancing online trust, innovation and the vitality of the digital economy. OTA is committed to protection of critical infrastructure, balanced legislation and data protection through the promotion of best practices, benchmark reporting, and self-regulation. For more information, visit: https://otalliance.org
ZEDO, Inc. is a full service advertising technology partner for digital publishers. Known for technical innovation, ZEDO offers a suite of products and services that boost revenue and lower ad operations costs, including a full-featured ad server, the latest mobile ad formats, a self-service platform for advertisers, yield optimization, outsourced ad ops, and ZINC, a premium CPM ad exchange. ZEDO's products may be integrated into a single technology platform or used separately. As the largest independent advertising technology player, ZEDO is distinguished by its global reach and cosmopolitan market knowledge. Founded in 1999, ZEDO is headquartered in San Francisco and has offices in New York, Sydney, and Phoenix, as well as offices and development centers in Russia and India.
For information contact francine(at)zedo(dot)com or liz(at)zedo(dot)com or follow ZEDO at http://www.twitter.com/zedoinc.