Las Vegas, NV (PRWEB) June 08, 2012
On June 5, 2012, the Usability Professionals’ Association announced at their Annual Conference that they are changing their name to “The User Experience Professionals Association”, or UXPA for short. The conference, at the M Resort in Henderson, Nevada, brings together 500+ user experience professionals.
“The UPA has long been the authoritative source for practitioners who research, design, and evaluate products and services. While we recognize our roots in usability, we feel that our mission and vision are better represented by the broader User Experience umbrella,” said Rich Gunther, UXPA President.
The name change comes amidst an ongoing rebranding and reinvention of the organization, which comprises over 10,000 international and local professionals in 40 countries.
“While we historically have focused on evaluation of products and services, mainly usability testing and expert review of products, we are seeing increased interest from our members in upfront field and ethnographic research, as well as design methods and theory. Furthermore, many of our members are increasingly involved in User Experience Strategy. Our new organizational model allows us to deliver content on all four of these pillars: Research, Design, Evaluation, and Strategy,” said Carol Smith, UXPA Vice President.
As UXPA goes through this evolution, they also hope to continue delivering compelling benefits to their members. To that end, they are developing a new website, expanding their conference and professional development offerings, and offering a variety of Special Interest Groups in areas ranging from Healthcare to eGovernment User Experience. The organization’s quarterly magazine, “UX Magazine”, will now also be offered in an online format. “Our members value the social, professional network that UXPA provides, as well as the professional development and educational opportunities. We intend to use the website and our events as a conduit for these things,” said Amy Kidd, UXPA Director of Events. Cory Lebson, UXPA Director of Strategic Partnerships, noted that "We are hoping to use this name change as a way to reach out to, and more closely align with, other like-minded organizations."
The UXPA operates chapters in a number of cities and countries around the world. A number of these chapters will also be undergoing rebranding and alignment with the new international body.