Partagas 1845 Launch Party at Cigars & More 280

• 

Partgas 1845 Launch Party

Benji Menendez exalts Partagas 1845 as “one of the most significant blends I have ever been involved in developing.”

Birmingham, AL (PRWEB) June 07, 2012

General Cigar recently announced the release of their new Partagas 1845 blend. It is a very flavorful medium body cigar. Cigars & More 280 will host the Alabama launch of this new blend and the first new addition to the Partagas family in many years. The Partagas 1845 launch party will be held at Cigars & More's 280 location from 4-8 p.m. on Friday June 8th. For event details visit http://www.BirminghamCigars.com

General Cigar is proud to introduce Partagas 1845, a new, four-cigar collection that embodies 167 years of heritage and expert cigar making. This exciting new take on the venerable brand is a departure from the traditional Cameroon-wrapped expressions of Partagas.

Alan Willner, vice president of marketing for General Cigar explains, “Partagas 1845 is uniquely positioned. This new collection celebrates Partagas’ rich heritage while ushering in a new taste spectrum for the brand. As such, it will appeal to the premium cigar smoker who favors the quality and consistency of classic brands, while also sparking the interest of discriminating smokers who constantly seek exciting new tastes.”

Partagas 1845 is full-flavored with a medium-bodied taste profile and bears hints of coffee and cocoa. This unique smoking experience sits firmly between the mild and aromatic flavor of Partagas (yellow box) and the strong and sweet taste of Partagas Black Label.

Jhonys Diaz (vice president of operations) led blend development, collaborating with rising stars from General Cigar Dominicana including Francisco Rodriguez (general manager of operations) and Yuri Guillen (production manager). In creating Partagas 1845, Jhonys and his team started out with more than 50 different blends from the company’s vast tobacco library.

Together with guidance from Benji Menendez, and with input from supervisors from General Cigar’s Dominican and Honduran factories, the blends were continuously test smoked and tweaked until General Cigar’s innovation team chose the final blend.

The legendary Benji Menendez served as an advisor on blend development. In this, his 60th year in the premium cigar business, Benji exalts Partagas 1845 as, “one of the most significant blends I have ever been involved in developing.”

“Partagas is a brand that is part of my soul and part of my heritage in the business. It is very sentimental for me; so coming out with the next Partagas collection to follow up on the Master Series was a project that I cared very much about. This is a dream come true for me, to help the next generation of cigar masters create new cigars and grow in the business. If I can plant a seed in their minds so they can grow a tree, I am happy,” he reflects.

To achieve the characteristic, full flavor of Partagas 1845, Dominican Piloto Cubano is blended with Nicaraguan tobacco from three separate growing areas. Some of the filler tobaccos are aged in Dominican rum barrels, a process which enhances their flavor, and is exclusive to General Cigar.

The Connecticut Habano binder is unique unto itself, for it was developed as a result of General Cigar’s dedicated research and development initiative and as such, is proprietary. Bearing the distinction of having taken nine years to develop, the binder offsets the blend with a touch of sweetness. The blend culminates in a lustrous Ecuadoran Habano Viso wrapper which dresses Partagas 1845 in a unique color and hearty texture.

The collection will debut with these four front marks, each protected in boxes containing 20 cigars:
        Corona Extra (4.5” x 46), SRP per cigar $5.99;
        Robusto (5.5” x 49), SRP per cigar $6.49;
        Gigante (6” x 60), SRP per cigar $6.99;
        Double Corona (7.25” x 54), SPR per cigar $7.49.

About Cigars & More

Cigars & More is Alabama's leading premium cigar retailer with three locations in the Birmingham area and online at http://www.BirminghamCigars.com. Each location features an extensive cigar, accessory and pipe selection. The cigar lounge at each location feature leather chairs, HD flat panel TVs and state of the art ventilation for your cigar smoking pleasure.

PDF Print