Vertic Enhances User Experience for SAP® Store, Re-Designs SAP Mobile App

New York, NY (PRWEB) June 08, 2012

Vertic today announced its involvement in the re-design of the SAP® Store. As part of a multi-project program with SAP AG, Vertic was tasked with enhancing the design of the unified storefront, the store.sap.com site, and a mobile app. Its involvement is expected to expand to encompass future stores for products, companies and internal use.

“As the users of and ultimately the decision makers for enterprise application software are also consumers, we see that their expectation and behavior in the business-to-business world is also changing,” said Sebastian Jespersen, CEO of Vertic. “These customers now also want to search and buy enterprise software in an “app-store way,” where solutions are accessed and delivered seamlessly and instantly. Through our involvement in the re-design of the SAP Store as both an engaging and intuitive experience, we are helping to drive costs down while creating new opportunities for SAP, its customers and its partners.”

Teams from Vertic and SAP worked across continents. Vertic’s Copenhagen and New York teams were responsible for developing the information architecture, wireframes, design and front-end development. The SAP team completed the back-end development from Walldorf, Palo Alto and Mumbai. The end goal of the collaborative effort was to build not only a front-end system, but a holistic solution that allowed for searching, trying, purchasing and deploying software.

“Serving a consumer-grade experience for the enterprise means moving beyond traditional app stores to address more complex business needs,” said Dr. Wolfgang Faisst, head of SAP Store and Commercial Infrastructure Solution Management at SAP. “We have a vision that our commercial platform will define a new end-to-end infrastructure for partners and customers. From the beginning of this project, Vertic has demonstrated a deep strategic understanding of this vision.”

A key part of increasing user engagement and the intuitive nature of the store was to re-design the site in HTML. Vertic has been given the go-ahead to work on the next iteration of the design over the next three months, which is planned to include a complete re-development in HTML5.

“SAP solutions are actually quite easy to understand,” continued Vertic’s Jespersen. “Vertic’s task was to create a design that translates this ease of comprehension and establish a platform for an evolutionary user store experience to help all users understand the value proposition of SAP solutions.”

As part of the overhaul, HTML5 will be used to help ensure the SAP Store is device-agnostic. SAP’s research has shown that the principal user bases, as well as purchasers of its products, are often busy heads of line-of-business functions. These individuals are often on the move, using mobile and tablet devices as part of their business decision-making activities. From the start of the program, Vertic recommended that the store take a device-agnostic approach. The front-end was built in HTML5 in order to adapt to the various screen sizes applicable to an SAP customer’s working day.

Visit the store here: http://store.sap.com

Download the app here: http://itunes.apple.com/us/app/sap-mobile-apps/id477117451?mt=8

About Vertic
Vertic is a global independent digital ad agency. Our award-winning solutions are based on our ability to blend the core competencies of strategy, story-telling, creativity, interaction-design, and in-depth understanding of content creation, in the pursuit of tangible business results.

Vertic’s mission is to help industry leaders apply interactive solutions to build their brands and create great customer experiences across the entire digital channel.

Founded in 2002, we are represented in Copenhagen, New York and Singapore. Our passion is creating 360 multi-channel solutions that generate demand for our client’s brand.

Please visit http://www.vertic.com
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