Dallas, TX (PRWEB) June 07, 2012
In 2011, the professional salon appliance category grew at 8.1%—a much greater rate than the overall professional salon industry at 6.0% for the same time frame. That is revealed in the new 2011 Professional Salon & Pro Beauty Industry Appliances & Shears Market Study from Professional Consultants & Resources, the U.S. salon and professional beauty industry’s leading strategic consulting, market intelligence and data research company. This comprehensive 80-page study was compiled, utilizing the expert resources of veteran executives in the salon and professional beauty appliances marketplace with more than 50 years of insider experience.
The study encompasses all types of dryers, flat/curling irons, trimmers, clippers, shavers, tools and a full section on shears.
“Salon appliances continued to be a leading growth category for the fifth straight year. As a result, many softgoods companies have entered the hardgoods category, which they have identified as a highly lucrative market segment,” says Cyrus Bulsara, president.
In 2011, brands continued to struggle for industry domination and leadership. Erosion occurred with major brands, as new entrants increased their market share, and captive store brands gained in importance. Conair is now the market leader.
In 2011, the top 10 professional salon appliance companies by dollar volume were:
1. Conair (all brands combined, including BaByliss, Conair Pro, Jilbere, Plimatic, Rusk, Forfex)
2. Helen of Troy (all brands, including Belson, Gold n’ Hot, Hot Tools, Revlon, Vidal Sassoon, Wigo)
4. Wahl (Sterling)
5. Oster (ESS – Jarden)
6. Farouk Systems (CHI)
7. Bio Ionic
8. Paul Mitchell
10. HAI Elite/Angles BeautyCare Group
The study covers major trends and influences on the market, as well as 5-year growth projections, plus upcoming market needs of salons/consumers. The study now audits leading salon industry store stocking by brand, manufacturer and price.
Trade advertising data for appliances and shears are now reported in greater depth, along with an analysis of all promotions. A special section reveals market shares for top companies and names more than 130 North American brands.
For purchasing information or questions regarding the 2011 Salon & Pro Beauty Industry Appliances & Shears Study, reach Cyrus Bulsara, president, Professional Consultants & Resources, at cbulsara(at)augustmail(dot)com or visit ProConsultants.us.