Salon appliances continued to be a leading growth category for the fifth straight year. As a result, many softgoods companies have entered the hardgoods category, which they have identified as a highly lucrative market segment.
Dallas, TX (PRWEB) June 07, 2012
In 2011, the professional salon appliance category grew at 8.1%—a much greater rate than the overall professional salon industry at 6.0% for the same time frame. That is revealed in the new 2011 Professional Salon & Pro Beauty Industry Appliances & Shears Market Study from Professional Consultants & Resources, the U.S. salon and professional beauty industry’s leading strategic consulting, market intelligence and data research company. This comprehensive 80-page study was compiled, utilizing the expert resources of veteran executives in the salon and professional beauty appliances marketplace with more than 50 years of insider experience.
The study encompasses all types of dryers, flat/curling irons, trimmers, clippers, shavers, tools and a full section on shears.
“Salon appliances continued to be a leading growth category for the fifth straight year. As a result, many softgoods companies have entered the hardgoods category, which they have identified as a highly lucrative market segment,” says Cyrus Bulsara, president.
In 2011, brands continued to struggle for industry domination and leadership. Erosion occurred with major brands, as new entrants increased their market share, and captive store brands gained in importance. Conair is now the market leader.
In 2011, the top 10 professional salon appliance companies by dollar volume were:
1. Conair (all brands combined, including BaByliss, Conair Pro, Jilbere, Plimatic, Rusk, Forfex)
2. Helen of Troy (all brands, including Belson, Gold n’ Hot, Hot Tools, Revlon, Vidal Sassoon, Wigo)
4. Wahl (Sterling)
5. Oster (ESS – Jarden)
6. Farouk Systems (CHI)
7. Bio Ionic
8. Paul Mitchell
10. HAI Elite/Angles BeautyCare Group
- Premium and private label brands were affected by major distribution changes and direct sales.
- Sales of salon-only exclusive appliances grew by 7.8%, but the pro beauty gray market category grew 8.9%.
- Important growth factors affecting the appliance market were the continuing trend of at-home hair maintenance, the popularity of straightening and conditioning, new dryer technology, plus the resurgence of curly looks.
- New high-tech product features, higher premium prices and trendy new appliances supported growth.
- Curling and flat irons together grew at 11.5%; blow dryers grew 8.4% and clippers/trimmers at 2.7%.
- The continued growth of booth rental salons propelled sales at Sally Beauty, Beauty Systems Group (BSG/CosmoProf), SalonCentric and all distributor stores.
- Continuing gray market diversion accounted for 26.7% of all appliances sales, with “exclusive” salon appliance lines now available at major drug chains, Sephora, Target, Bed Bath & Beyond and other retail stores.
- For the second year, Helen of Troy’s appliance business was negatively impacted by a mature product mix, economic conditions and trends to captive store labels. Major finding: Conair is now the new market leader in this sector.
- Farouk, which ranks sixth with its CHI brand (now in BSG/CosmoProf distribution), suffers heavy diversion.
- The study identifies significant changes at Bio Ionic, Paul Mitchell, Cricket, GHD, FHI Heat, HAI Elite and T-3.
- Andis, Wahl, Oster and Forfex, the market leaders in the clipper/trimmer category, are reviewed in depth.
- The study includes new, in-depth, coverage of shears, a leading must-have category in every salon and school.
The study covers major trends and influences on the market, as well as 5-year growth projections, plus upcoming market needs of salons/consumers. The study now audits leading salon industry store stocking by brand, manufacturer and price.
Trade advertising data for appliances and shears are now reported in greater depth, along with an analysis of all promotions. A special section reveals market shares for top companies and names more than 130 North American brands.
For purchasing information or questions regarding the 2011 Salon & Pro Beauty Industry Appliances & Shears Study, reach Cyrus Bulsara, president, Professional Consultants & Resources, at cbulsara(at)augustmail(dot)com or visit ProConsultants.us.