(PRWEB UK) 8 June 2012
The new product discovery experience is a move by Google to create commercial relationships with online merchants in an attempt to encourage them to make shopping results more effective for consumers, through providing more relevant and up to date information on their products, such as accurate pricing, quality images and product availability data. Expected to reach customers in the autumn, the new move is designed to inspire businesses of all kinds to compete more effectively, providing a more efficient service for users and in turn more sales for merchants. Positions within Google Shopping will depend upon relevancy and bid-price, in a similar way used by Product Listing Ads.
The team at SEO positive, the online promotion company offering a range of marketing packages including SEO, PPC and reputation management services, are interested in the possibilities the new Google Shopping experience might entail. Head of Paid Search at SEO Positive, Evaldas Balcius explains what this could mean for the team’s PPC customers.
“We’re excited about the new possibilities this opens up for our PPC services. We will now be able to manage our clients’ budgets for Google Shopping, bidding for space and helping their products appear has highly as possible within the Google Shopping Experience rankings. And with Google experimenting with new formats, larger images may soon be available, giving consumers more opportunity to accurately compare goods, especially with the option to refine results”, explains Evaldas.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.