UK Outdoor Kids Clothing Retailer Announces New Focus On Rainwear, Backpacks & Luggage

Children’s outdoors and travel store Wellies and Worms are to increase their range of best-selling rainwear, wellies, backpacks and reins.

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Hunter Kids Wellies available at Wellies And Worms

Wellies And Worms are also now stocking a range of iconic kids Hunter wellies

(PRWEB) June 11, 2012

Children’s outdoors and travel gear online retailer Wellies and Worms are to increase their range of best-selling rainwear, wellies, and kids backpacks and reins.

The popular ecommerce website also plans to start stocking prestigious scandinavian brands such as Didriksons rainwear and Helly Hansen winter clothing including jackets, gloves and mitts for children in time for the cooler Autumn weather.

Other lines such as child carriers, ride on toys and changing bags will be discontinued by the children and toddler’s shop and are currently on sale, often with generous reductions of 40% or more.

“It makes sense to focus on our best-selling ranges like rainwear and toddler reins and provide more depth of choice in terms of children’s rainwear and wellies for example,” said Wellies and Worms Managing Director Graham Cox.

“We’ve also had a lot of requests from customers for Didrikson’s jackets and Helly Hensen skiwear for youngsters. As a result we’ll be getting in a selection of those brands in time for Autumn. This gives parents a chance to be able to prepare for the colder months well in advance.”

Current brands of rainwear stocked by Wellies and Worms include the ever-popular Hatley with children and toddler raincoats and jackets, Toby Tiger girls and boys rain jackets and KoziKidz waterproof jackets. All come in an assortment of bright colours and designs for both girls and boys.

Hatley have extended their range to include an extensive selection of boys and girls wellies including striped and floral designs for girls and monster and surf prints for boys. Whilst Kidorable's novelty range of fun wellies include fireman rain boots with a flame at the top and dinosaur boots with teeth. The company also stocks the very popular Spotty Otter fleece-lined wellies for toddlers starting at infant size 3 up. These boots have an additional tie top to stop any rain water dribbling down into the boots. Wellies And Worms are also now stocking a range of iconic kids Hunter wellies which come in a range of sizes and colours with optional co-ordinating micro-fleece socks for additional comfort.

For further information on Wellies And Worms click here