Brick, NJ (PRWEB) June 12, 2012
Giant Sports Products, LLC of Brick, NJ (http://www.giantsportsproducts.com) just announced that they have signed a retail partnership agreement with GNC, the world’s largest specialty retailer, to market and sell Giant Sport’s first dietary supplement for the Sports Nutrition Industry - Giant Sports Delicious Protein. Giant Sports Delicious Protein is currently available in three delicious flavors: Chocolate, Vanilla and Cookies & Creme. The product is conveniently packaged in two and five pound containers, with more flavors and container sizes expected to be forthcoming. All flavors and sizes are currently available at selected GNC retail store locations as well as on GNC’s website (http://www.gnc.com). Giant Sports Products has seen exponential growth in the sale of their Giant Sports Delicious Protein since its initial release in March 2012.
Touted as “Perhaps The Best Tasting Protein Product Ever!,” Giant Sports Delicious Protein also has an impressive macronutrient profile with 27g of protein per serving and only 4g of carbohydrates and 2g of fat. “This is truly an amazing and unique product, we feel this is the pinnacle of protein powders,” say Joe Babick, Co-Formulator and Chief Flavorist for the product line, “while the taste and mouth feel of Giant Sports Delicious Protein is unsurpassed by anything else in the category, the macronutrient profile is also equally outstanding. The product contains absolutely zero added sugars or maltodextrin and is 100% gluten free!”
“We are exceptionally confident in both this product and GNC’s ability to get this product into the hands of consumers everywhere,” says Peter Jungsberger, the managing partner of Giant Sports Products LLC, “because of this confidence, we elected to participate and partner in a retail agreement with GNC as they are without a doubt the premier retailer of sports nutrition and health related products both in the United States and globally. With approximately 7,600 brick and mortar store locations in over 50 countries including over 2,100 Rite Aid franchise ‘stores within a store’ locations, GNC is uniquely positioned to get our product directly into the hands of all consumers and help position the product as a domestic and global contender in the competitive protein powder market.”
“GNC is one of a handful of distributors and retailers that Giant Sports Products has decided to ‘go direct’ with,” says Bruce Kneller, Chief Formulator for the Giant Sports line, “All of us at Giant are absolutely confident in and thrilled by the opportunity here. GNC offers us unparalleled and unique marketing and distribution channels for Giant Sports Delicious Protein as well as the several other innovative and exciting SKU’s we have planned for the remainder of 2012 and for many years beyond. We believe for both the short and long term growth of Giant Sports, that this direct partnership opportunity with what is undeniably the largest specialty retailer on the planet will only help us become an ‘impact player’ as a brand faster as well as position Giant Sports Delicious Protein as a household name."
“We have known the folks behind Giant Sports Products for many years now,” says Tom Dowd, Executive Vice President, General Manager and Chief Merchandising Officer for GNC, “these folks possess a strong track record for having been integral in the growth and prosperity of some former and current ‘big brands’ in the dietary supplement industry. A key aspect of GNC’s corporate culture is to pro-actively seek out and embrace ‘best practices - best products’ so it’s only natural that we would want to work cooperatively with a brand like Giant that shares this same philosophy. This agreement helps us to actualize on this culture and philosophy by continuing to offer our customers truly exceptional and unique products.”
“We gained and will only continue to gain a lot of traction in this market segment very fast with Giant Sports Delicious Protein,” says Joe Babick, “when people try the product for the first time the invariable reaction is, “I can’t believe it tastes this good!” - a feature of the product that has not gone unnoticed by large specialty retailers like GNC. The premium nature of this product, the sheer delicious taste and the amazing nutrition profile are hard to ignore and in fact, we have been invited to discuss both our company and Giant Sports Delicious Protein on a morning television show that reaches millions of viewers daily across all of North America. Look for more information in an announcement on our website about when and where you can see us on television very soon. As far as we know, no other sports nutrition protein product has ever been featured as the topic of interest on a nationwide television show. Once again this demonstrates the truly unique and peerless nature of Giant Sports Delicious Protein.”
For more information about Giant Sports Products LLC and Giant Sports Delicious Protein please visit http://www.giantsportsproducts.com or call (732)-965-5618.
GNC Holdings, Inc., headquartered in Pittsburgh, PA, is a leading global specialty retailer of health and wellness products, including vitamins, minerals, and herbal supplement products, sports nutrition products and diet products. As of March 31, 2012, GNC has more than 7,700 locations, of which more than 5,900 retail locations are in the United States (including 928 franchise and 2,146 Rite Aid franchise store-within-a-store locations) and franchise operations in 56 countries (including distribution centers where retail sales are made). The Company – which is dedicated to helping consumers Live Well – has a diversified, multi-channel business model and derives revenue from product sales through company-owned retail stores, domestic and international franchise activities, third party contract manufacturing, e-commerce and corporate partnerships. GNC’s broad and deep product mix, which is focused on premium, value-added nutritional products, is sold under GNC's proprietary brands and under nationally recognized third party brands. For more than 75 years, GNC has been committed to bringing people superior GNC brand products using only the highest quality ingredients, manufactured under the strictest quality controls. Managing every stage of the process - from formulation to retailing - allows GNC to guarantee quality, purity and potency of GNC products.
Web: GNC.com l Twitter: @GNCLiveWell l Facebook: facebook.com/GNCLiveWell