Estimates show that nearly half the nation owns a sex toy whilst global sales are set to reach £400 million by 2020, matching smart phones sales.
Luton, United Kingdom (PRWEB) June 08, 2012
A recent report showed that the sex toys business in the UK is now worth £250 million a year whilst global sales are set to reach £400 million by 2020. Smart phones may be the nation’s favourite gadget purchase but with television shows showing celebrities actively talking about their sex lives, that fact is set to change.
US television hit shows like The Conversation have featured frank discussions with celebrities like Gwyneth Paltrow and Jane Fonda as they open up about their sex lives. Now, the UK is following suit with such shows as More Sex Please, We’re British which had a look behind the scenes of successful online sex toy businesses in the UK.
As television shows explore the secret lives of celebrities and the world behind the sex toys industry, men and women across the country familiarise themselves with the business. It is no longer seen as a taboo subject and as a result, sales soar. Estimates show that nearly half the nation owns a sex toy whilst global sales are set to reach £400 million by 2020, matching smart phones sales.
In the past, the sex toys industry has had a bad reputation for its association with pornography but celebrities opening up to the public about their private lives and mainstream retailers like Boots and Tesco stocking sex toys have changed that. No longer are women embarrassed about discussing and purchasing their pleasurable aids, especially with online sex toys retailers like SexToys.co.uk.
Celebrities being honest about their sex lives has had a huge impact on the industry and thus, people’s attitudes have changed over the last ten years. Women now have a more powerful position both at home and in the workplace which has spurred on a revolution for women who no longer feel awkward about purchasing sex toys. Click here to find out more about the wide range of products available on the market.