Annapolis, Maryland (PRWEB) June 09, 2012
Although you can walk into Pure Board Shop and find sunglasses ranging from $90 to $120, Pure mainly stocks sunglasses that range from ten dollars to thirty dollars in price. "There's plenty of customers that are willing to spend $100 or more on sunglasses, but the majority of our customers don't want to pay that amount for sunglasses" Josh Menocal, manager at Pure Board Shop, tells us, "A lot of our customers are young skaters that are either gonna break or lose their shades, so it just doesn't make sense for them to buy expensive shades."
For the past couple years Pure has carried less expensive shades from Neff, Vans, Deathwish, Shake Junt, and DGK. When asked about all those companies Josh comments "We do well with all those brands, people will buy a pair to go with every outfit, just because they're so in expensive." Due to the success of all these other sunglass companies, when skateboarding pro Mike Mo Capaldi started his own sunglasses company, there was no question about bringing the line into Pure.
Glassy Sun Haters was started in March 2011 by Girl Skateboards and Lakai Footwear Pro Mike Mo Capaldi and his brother Vince. With a retail price of fifteen dollars, Pure customers love them because of the price and also because Mike Mo is a name they recognize. "Young skaters are very loyal to the pros they like, they'll want the board they ride, the trucks, the wheels, the shoes, and now they'll want the shades they wear." Josh informs us. Glassy Sun Hater shades are now available at Pure Board Shop.