MANHATTAN, N.Y. (PRWEB) June 12, 2012
In a jewelry industry built on relationship selling from brick-and-mortar showrooms, one Internet business has helped change the way everyday consumers accessorize. Now celebrating its one year anniversary, Sweepstreet.com has made it fashionably “hip” to scope out designer jewelry and accessories through a computer screen rather than a display case.
It’s a business model many thought impossible to create some 12 months ago – particularly with emphasis in fashion circles on “Try (on) before you buy.” However, SweepStreet.com CEO Eric Freiberg said style enthusiasts’ mindsets have changed with the economy and hectic times.
“There’s a new movement abreast in the world of high-end retail as a whole,” Freiberg said. “It’s become acceptable – even cool – to find bargains on jewelry, accessories and clothes from the comforts of home. The less you pay, the less effort it takes to get your hands on superior brands… the more esteemed the piece.”
In its short lifespan, SweepStreet.com has built a following of thousands, as well as garnered national interest from outlets such as People Magazine, InTouch and the like.
“We’re entering our second year this summer following a very simple rule: Educate jewelry consumers on the value of saving time, and pass along the cost savings of reduced overhead,” Freiberg said. “That’s at the heart of our success, and we’re not going to deviate.”
Freiberg added that amidst the growing popularity of flash sale websites, SweepStreet.com has learned to take advantage of its niche marketing business plan. They have, and continue to, solely focus on high-end brand name jewelry.
While most discount ecommerce sites are forever expanding to offer products for men, women, children, etc., SweepStreet.com chooses to specialize in one area – allowing them to build better relationships with top jewelry designers.
The model for SweepStreet.com came about after Freiberg and team discovered a major flaw in flash sales Web sites as a whole. While some sites occasionally offered discounted top-brand jewelry, their selections were generally limited to one or two designers. Moreover, they only offered the pieces a few times out of the year. With a massive amount of money generated in designer jewelry sales as an industry, SweepStreet.com saw a void in the online marketplace.
“There was an opening… no one was really meeting the heavy demand for affordable, high-end jewelry and accessories online,” Freiberg said. “Our ability to thrive is because consumers can purchase top jewelry designers such as Judith Ripka, John Hardy and David Yurman for up to 70 percent less than market price, every day.”
Launched in 2011 and based in New York, SweepStreet is the collaboration of well-respected jewelers and financial managers bringing a new concept to the online world: combining the accessibility to exceptional jewelry and the chance to win prizes with favorable odds. SweepStreet features brand name jewelry at highly discounted prices from recognized designers such as Judith Ripka, David Yurman, Gucci, Bulgari and more. With authentic jewelry and new merchandise for the sweepstakes, SweepStreet offers an unprecedented online shopping experience. Visit SweepStreet.com for more information.