Portage, MI (PRWEB) June 08, 2012
Industrial companies in the Michigan are steadily gaining national and global market share. In fact, three Michigan cities rank in the top 10 nationwide for growth in manufacturing and other sectors. For the first time in a decade, Michigan gained jobs last year and Michigan’s economy is growing second fastest in the nation.
Market Pipeline is Web Design and Industrial Internet Marketing Company that has seen firsthand how their Michigan based clients have grown over the last year. Market Pipeline has a long list of clients of Michigan based manufacturers whose business has increased over the past year. From Micron USA who concentrates on centerless grinders, to American Controls, a business that sells pumps, to Marshall Plastic Film, a company specializing in industrial packaging, all have gained market share in part due to their web presence.
When asked about how they start their search engine marketing efforts, Jeff Wendland, SEO project manager for Market Pipeline said “We help our clients by identifying their target market of people who search on the web for their goods or services. We accomplish this by doing research on just what people are searching for and what their intent is behind the search.”
Market Pipeline’s unique industrial Internet marketing strategy begins with creating visually appealing and functional websites that are customized to each company. Then, they carry out web marketing, which includes web analytics, social networking, SEO and more to obtain a high rank that ensures a company’s website will be found.
“Lots of web design companies claim to be experts in search engine optimization, but few actually walk the walk,” Wendland said. “We make sure that we start with a solid foundation on their website first. It is critical that our client’s websites are built to be easily indexed by search engines, have clear navigation and great content.”
Market Pipeline does has a proven track record when is comes to their industrial marketing skills specifically, but they do more than that to help build a company’s web presence.
“We also work hard on off website factors making sure that our clients are listed in local and industry directories, show up in the news and blogs and help with monitoring their social footprint,” Wendland said.
It has been through this exact kind of Industrial Internet Marketing that the clients of Market Pipeline have gained more traffic to their websites which lead to more leads and sales which helps with their bottom line.
About Market Pipeline
Market Pipeline is successful at creating a web strategy that ensures efficient Internet marketing for the varying industrial companies. Through the style of web marketing Market Pipeline is providing, the industrial companies on their client list are gaining more website traffic, which directly turns into sales.
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