(PRWEB) June 10, 2012
Big4.com, the premier social networking forum for professionals and alumni of Accenture, Andersen, BearingPoint, Capgemini, Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers PwC, reports on new research by PwC that says widespread adoption of mobile technology in healthcare, or mHealth, is now inevitable in both developed and emerging markets globally.
According to Big4.com, emerging markets consumers perceive mHealth as a way to increase healthcare access while patients in developed markets see it as a way to improve the convenience, cost and quality of the same.
Big4.com notes that, among other things, 59 percent of emerging market patients use at least one mHealth application or service, compared with 35 percent in the developed world. On the other hand, forty-two percent of doctors surveyed worry that mHealth will make patients too independent and only 27 percent of physicians encourage patients to use mHealth applications, and 13 percent of physicians actually discourage it.
Christopher Wasden, EdD, global healthcare innovation Leader, PwC comments:
“In developed markets, mHealth is perceived as disrupting the status quo, whereas in emerging countries it is seen as creating a new market, full of opportunity and growth potential,” he says. “In younger, developing economies, healthcare is less constrained by healthcare infrastructure and entrenched interests. Consumers are more likely to use mobile devices and mHealth applications, and more payers are willing to cover the cost of mHealth services.”
Big4.com is the accounting, tax, consulting and IT professions’ premier resource, and has been exclusively focused on Big Four firm professionals and alumni for 10 years, providing high quality content, connectivity and commerce. The Big Four Job Board offers fresh job opportunities – clients include the world’s leading companies. Big Four News covers key news, developments, events, survey results, press releases and appointments. The Big Four Blog provides opinion and insight on recent and key developments, news, happenings, management changes, regulations, acquisitions and capital market activities. Big4 Video is a professionally produced news covering key global developments in this space.
Big4.com has a strong presence on key social media platforms:
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Twitter: twitter.com/big4 has 9,000 followers.
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- Kristy Short