Big4.com Reports on PwC Research That Sees Adoption of Mobile Technology in Healthcare as Inevitable

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The pace of adoption will be led by emerging markets.

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Big4.com, the premier social networking forum for professionals and alumni of Accenture, Andersen, BearingPoint, Capgemini, Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers PwC, reports on new research by PwC that says widespread adoption of mobile technology in healthcare, or mHealth, is now inevitable in both developed and emerging markets globally.

According to Big4.com, emerging markets consumers perceive mHealth as a way to increase healthcare access while patients in developed markets see it as a way to improve the convenience, cost and quality of the same.

Big4.com notes that, among other things, 59 percent of emerging market patients use at least one mHealth application or service, compared with 35 percent in the developed world. On the other hand, forty-two percent of doctors surveyed worry that mHealth will make patients too independent and only 27 percent of physicians encourage patients to use mHealth applications, and 13 percent of physicians actually discourage it.

Christopher Wasden, EdD, global healthcare innovation Leader, PwC comments:

“In developed markets, mHealth is perceived as disrupting the status quo, whereas in emerging countries it is seen as creating a new market, full of opportunity and growth potential,” he says. “In younger, developing economies, healthcare is less constrained by healthcare infrastructure and entrenched interests. Consumers are more likely to use mobile devices and mHealth applications, and more payers are willing to cover the cost of mHealth services.”

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  •     Kristy Short

Big4.com
(734) 481-0186
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