San Francisco, Calif. (PRWEB) June 14, 2012
Fanplayr, the leader in gamified digital coupons, today announced a relationship with CardSpring, a new payment platform that makes it easy for developers to create applications that consumers can add to their credit and debit cards.
By combining CardSpring’s simple API and the First DataSM OfferWiseSM solution with Fanplayr’s Gamified “Smart and Targeted” Digital Coupons and Offers platform, merchants will now be able to link Fanplayr’s coupons directly to a consumer’s payment card and redeem them in real time at the time of purchase. This reduces the consumer and merchant friction of coupon collection and redemption, further enhancing the digital reward experience and performance.
CardSpring joins a host of companies that have embraced Fanplayr, including recently announced partnerships with eBays’ X.commerce, Magento, Shopify, Ifeelgoods, MailChimp and Constant Contact. By combining forces with these leaders in digital commerce and marketing, Fanplayr continues to grow its capabilities, helping merchants to better reach, influence and convert consumers to sales.
“Fanplayr’s partnership with CardSpring streamlines and transforms the merchant and customer experiences by reducing the transaction’s obstacles. By linking the value of the coupon directly to a consumer’s payment card, the odds of it being redeemed increase significantly,” said Simon Yencken, Fanplayr CEO.
”We are delighted to work with Fanplayr to bring the power of their Gamified Digital Coupon and Offer solution to retailers, helping them turn transactions into relationships and ultimately deliver universal commerce to consumers,” said Eckart Walther, CardSpring CEO.
Fanplayr is the coupon and offers platform designed to help marketers reach, influence and monetize the New Social Consumer across web pages, e-commerce pages, email newsletters, digital ads, mobile, Twitter & Facebook Pages. Fanplayr is first company to apply social and mobile game mechanics to the multi-billion-dollar coupon and offers industry. Fanplayr is a privately held company with headquarters in Palo Alto, California. More information is available at http://www.fanplayr.com.
Headquartered in Palo Alto, CardSpring is a payments infrastructure company that brings the power of web services to the payment network. The CardSpring platform lets developers add web or mobile applications to payment cards without changes to the purchase experience or store infrastructure, empowering any website or retailer to easily create innovative new online-to-offline commerce applications.