NJ Transit Releases Two Safety Videos Produced by ProActive Communications

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“Powerful,” “no-nonsense,” “tough,” “startling,” and “sobering” were a few of the words used to describe the two public safety announcement videos released today by New Jersey Transit. Produced by ProActive Communications, a full-service public relations firm, the videos are part of a safety initiative launched by New Jersey Transit and the New Jersey Safety at Railroad Crossings Leadership Oversight Committee, which was convened by New Jersey Department of Transportation Commissioner James Simpson after the tragic deaths of three teenagers in the fall of 2011.

Videos Described as “Powerful, No-Nonsense”

New Jersey Transit today released two public safety announcement videos produced by ProActive Communications, a full-service public relations firm. The videos are a part of a safety initiative launched by New Jersey Transit and the New Jersey Safety at Railroad Crossings Leadership Oversight Committee, which was convened by New Jersey Department of Transportation Commissioner James Simpson after the tragic deaths of three teenagers in the fall of 2011. New Jersey Transit initially approached ProActive Communications to support the rail safety initiative shortly after the incidents.

“ProActive is thankful for the opportunity to support a critical safety program with the real potential to save lives,” said Mark Serrano, president and founder of ProActive Communications. “We anticipate that our video productions services will enhance the efforts of New Jersey Transit, and the New Jersey Safety at Railroad Crossings Leadership Oversight Committee, to change the mindset of the public when it comes to rail safety.”
In a New Jersey Transit press release, the videos are described as “powerful, no-nonsense public service announcements spotlighting the deadly consequences resulting from poor choices made at railroad crossings.” Department of Transportation Commissioner Simpson said, “We previously revamped our safety campaign to provide a real, first-hand account from those impacted by poor choices made along the track, and these tough new ads take this effort to the next level. They offer an unmistakable message – stay off the tracks.”

Watch the public service announcements, along with the “It’s Your Choice” video, also produced by ProActive Communications for New Jersey Transit, at: http://www.proactivecommunications.com/index.php/portfolio-view/nj-transit-releases-two-safety-videos-produced-by-proactive-communications/

ProActive Communications is a full-service strategic communications firm specializing in public affairs, digital public relations and video productions. For more than 15 years, our team has delivered innovative and technologically-advanced communications solutions that achieve impact and results for our clients.

Headquartered in the Washington D.C. metropolitan area with offices in New York, ProActive Communications has served the strategic communications needs of Fortune 500 clients, government agencies, trade associations and nonprofit organizations since 1996. http://www.proactivecommunications.com Connect with us on Twitter, @ProActiveComm, and Facebook.

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