Los Angeles, CA (PRWEB) June 11, 2012
The Summer Camps industry is tied closely to overall economic indicators such as per capita disposable income, population growth and leisure time. The recession of the past five years limited the ability of consumers to spend on camp functions for themselves and their children. At the same time, competition from instructional day camps, which are excluded from this industry, has been increasing, according to IBISWorld industry analyst Josh McBee. In light of reduced demand and increased competition, IBISWorld expects industry revenue to decrease at an annualized rate of 2.3% during the five years to 2012.
With regard to demand, demographics play an important role in establishing the Summer Camps industry's primary markets. Children and adolescents from relatively affluent households are the primary customers of recreational and educational camps. Although the image of summer camp as a retreat to nature in a rustic setting, such as in camps run by the Boy Scouts of America, still holds true for most establishments, the industry has grown to encompass more specialized overnight offerings. Niche camps centered on particular sports and academics are growing in popularity because parents have exhibited an increased demand to get tangible results from their child's camping experience, McBee said. Such results include improved athleticism, a refinement of artistic talent or academic enrichment, such as in a languages camp. As unemployment falls and the number of households earning more than $100,000 annually returns to pre-recession levels through 2012, revenue is expected to increase 1.3% and total an estimated $2.1 billion.
Through 2017, revenue is forecast to increase. The industry's return to pre-recession growth patterns will reflect marginal increases in the number of children and adolescents, rapidly improving expenditure on recreational activities and marginal gains in sports participation. At the same time, competition from day camps is projected to increase, especially programs offering a niche focus on a sport or educational avenue. In addition to being relatively cheaper, day camps are usually closer to the home, thereby affording reluctant or protective parents an added degree of assurance that their child will be safe. The Summer Camps industry has a low market share concentration. This low concentration can be largely attributed to the widespread nature of the industry, as most firms and their establishments cater mostly to specific regions or to niche consumer bases across the entire United States. The industry's top two firms, the YMCA and the Boy Scouts of America, are longstanding organizations that have a presence in most every state. Other than those two large organizations, though, many summer camps are organized by local, not-for-profit institutions like churches, schools or day-care programs. Over the next five years, industry concentration will remain low as new camp programs continue to pop up across the country. For more information, visit IBISWorld’s Summer Camps in the US industry report page.
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IBISWorld industry Report Key Topics
This industry includes overnight recreational and instructional camps for adults and children. Camps may have themes, such as hunting, acting or academics, and the industry includes outdoor adventure retreats. Camps generally provide accommodations and other amenities, such as cabins, fixed campsites, food services, recreational facilities and equipment, and organized activities. Campgrounds and instructional day camps are excluded.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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