Interactive Television Commerce Expert to Moderate iTV Debate in San Francisco

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iTV commerce expert Will Keller to moderate fast-paced debate on interactive television engagement strategies at the TV of Tomorrow conference in San Francisco on June 12.

Will Keller, a leading interactive television industry expert, will be moderating a debate at the TV of Tomorrow conference in San Francisco on June 12.

The session, called The Great Debate: Single-Screen, Second-Screen or Both? will be held Tuesday, June 12th from 5:05 to 6:00 p.m. at the conference, which is located at the Yerba Buena Center for the Arts in San Francisco.

During the debate, three teams, each comprised of two industry experts, will argue their case in favor of their preferred interactive television strategy: single-screen, dual-screen, or hybrid. All three approaches offer innovative opportunities for the television industry to engage audiences and monetize viewers. Each strategy has passionate proponents who will present their viewpoints at the debate, Keller explained.

“We’ve designed The Great Debate not only to be a fast-paced, opinionated session but also to help the iTV industry better understand key strengths and weaknesses of single-screen, dual-screen and hybrid interactive television strategies,” said Keller. “We’re fortunate to have three great debate teams comprised of iTV veterans ready to argue the merits of these respective strategies.”

Panelists will include Channing Dawson, Senior Advisor, Scripps Networks; Lisa Farris, CEO, Get This; Sam Pemberton, CEO, Softel; Debbie Fitzgerald, Principal Architect, CableLabs; Peter Scott, VP of Emerging Media, Turner Sports; and Anne-Marie Roussel, Head of Strategic Investments and Partnerships, Social Media, Sharp Labs.

The two day TV of Tomorrow event is held every spring and is the international gathering place for executives, technologists and creatives working in the interactive and multiplatform television industry. For more information about the TV of Tomorrow conference please visit

About Interactive TV Commerce

Interactive TV Commerce is a boutique consulting firm operating at the intersection of television and commerce. The firm develops interactive television sales strategies that increase client sales by driving viewers to act.

Will Keller, president of Interactive TV Commerce, has advised leading companies such as AMC Networks, A&E Networks and United Airlines on interactive TV commerce and marketing strategies. He is the industry’s go-to-expert for innovative t-commerce strategies.

Interactive TV Commerce maintains offices in Tampa, FL and New York, NY. For more information please visit:

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