Salt Lake City, UT (PRWEB) June 12, 2012
For almost a decade Daniel Urmann, has been one of the most well-known eCommerce consultants in North America. He has worked with hundreds and hundreds of online store owners and seen the majority of them struggle to understand and put to use the mountains of data generated by their online stores.
In 2011, he went searching for an easy-to-use people friendly data solution to offer his clients and instead discovered that the market for analytical software was lacking because all the major shopping cart providers simply served up Google Analytics to their clients and figured that was good enough; being on the front lines of eCommerce consulting, and speaking with store owners around the country on a daily basis Mr. Urmann and his staff knew this was not true. Google analytics was developed for the masses, by people who love data. It is a great product but Dan Urmann was determined to develop a solution specifically for small to medium sized eCommerce stores, and store owners who do not love data for the sake of data but rather only in so far as it can help them grow their online stores.
The solution they came up with was the D360 dashboard; an easy to use user interface that actually works with Google Analytics not against it. D360 is a metrics dashboard that quickly and seamlessly manages mountains of data and turns it into easy to interrupt tools, charts, and numbers to drive the daily decisions that drive growth. In sum, D360 is an analytics tool designed for real people, not PHDs. Their clients embraced it and they immediately recognized that the demand for the D360 dashboard went far beyond just their immediate clients. As a result, they went to work hiring a team of the best programmers to refine D360 and make it even better and easier to use.
All business owners have the need to assess the health and growth of their business, but without the ability to benchmark against similar sites in the industry, these numbers are arbitrary. D360 has combined all of the metrics that one would expect in a world class dashboard, plus additional features making it the undisputed industry leader in web analytics.
The Darwin 360® solution features:
Products and Services
Internal Unified Health Metric: D360 revolutionizes how users see their business. Our D360 patent pending algorithm generates a number representing the website’s health today vs. the last 30 days. It considers 9 key metrics including checkout conversion rate, AOS, unique traffic, and page views. It usually falls within 0-100, but can exceed 100. This number can also be clicked on and D360 will tell exactly why it is not at 100. For instance, if the user sees that today's number is an 87 and then clicks on it, they will see a breakdown of each metric and where they stand. For people with multiple ecommerce stores the benefits are magnified because now they can see exactly how all of their stores are doing in real time.
Benchmarked Health Metric: Ecommerce store owners say this number revolutionizes the way they view their ecommerce business. Simply put, it takes their websites metrics and puts them into a broader more relevant context. For instance, how did the conversion rate TODAY, compare against six other similar ecommerce stores conversion rates? We put this incredibly useful information at the user’s fingertips. Our D360 patent pending algorithm generates a number representing the website’s health today vs. the competitors in similar industries. It considers 9 key metrics including checkout conversion rate, AOS, unique traffic, and page views. It usually falls within 0-100, but can exceed 100.
Daniel Urmann - Chief Executive Officer (CEO) has assembled a highly qualified, well-balanced team of experts to form Darwin 360®.