Daniel Urmann Introduces Darwin 360, a fourth generation ecommerce analytics platform.

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D360 Dashboard

D360, with the patent pending Unified Health Metric is the best analytics plug-in on the market for eCommerce shopping carts. - Dan Urmann

Salt Lake City, UT (PRWEB) June 12, 2012

The Vision:
For almost a decade Daniel Urmann, has been one of the most well-known eCommerce consultants in North America. He has worked with hundreds and hundreds of online store owners and seen the majority of them struggle to understand and put to use the mountains of data generated by their online stores.

In 2011, he went searching for an easy-to-use people friendly data solution to offer his clients and instead discovered that the market for analytical software was lacking because all the major shopping cart providers simply served up Google Analytics to their clients and figured that was good enough; being on the front lines of eCommerce consulting, and speaking with store owners around the country on a daily basis Mr. Urmann and his staff knew this was not true. Google analytics was developed for the masses, by people who love data. It is a great product but Dan Urmann was determined to develop a solution specifically for small to medium sized eCommerce stores, and store owners who do not love data for the sake of data but rather only in so far as it can help them grow their online stores.

The solution they came up with was the D360 dashboard; an easy to use user interface that actually works with Google Analytics not against it. D360 is a metrics dashboard that quickly and seamlessly manages mountains of data and turns it into easy to interrupt tools, charts, and numbers to drive the daily decisions that drive growth. In sum, D360 is an analytics tool designed for real people, not PHDs. Their clients embraced it and they immediately recognized that the demand for the D360 dashboard went far beyond just their immediate clients. As a result, they went to work hiring a team of the best programmers to refine D360 and make it even better and easier to use.

The Solution:
All business owners have the need to assess the health and growth of their business, but without the ability to benchmark against similar sites in the industry, these numbers are arbitrary. D360 has combined all of the metrics that one would expect in a world class dashboard, plus additional features making it the undisputed industry leader in web analytics.

The Darwin 360® solution features:

•     Easy Integration - Widgets, APIs, and plug-ins developed by the D360° team, as well as the community at large, make for a seamless integration of D360° into almost any storefront.
•     Open Platform - Darwin 360° works with industry standard protocols which mean it works with the systems that are already in use. Our programming API's and web services are open and accessible letting one access the data their way.
•     Industry Benchmarking - Putting metrics into context. See how the conversion rate, bounce rate, and other key business drivers stack up against the competition on a real time basis.
•     Unified Health Metric - So unique, that it’s patent pending. See your ecommerce store’s health summarized in one number in real time.
•     Traffic Analysis- All the useful metrics and flow data that one would expect from a world class dashboard - but we have worked hard to give a better and more concise perspective of what really matters.
•     Social & SEO Metrics - Understand how and why people are coming to the site. See the important changes today that will influence traffic and business tomorrow.
•     Reports - Summary PDF and email reports of all the drivers behind the business sent directly to a laptop, iPad, or iPhone/Android when and where you want them.
•     Metrics Dashboard - See what's happening right now. All of the important data aggregated at one place so one can understand the business at a glance.
•     Alerts & Notifications - Be notified when something changes, via an email or text alert if the conversion rate falls 10%?
•     Consulting Network - Preferred pricing and access to the D360° ecommerce consultants. Everything from helping to understand the dashboard and metrics to ecommerce strategy and SEO campaigns, to logo design and product uploads. With more than 9 years of ecommerce consulting experience Daniel Urmann and the staff at D360° can help take any ecommerce business to the next level.

Products and Services

Internal Unified Health Metric: D360 revolutionizes how users see their business. Our D360 patent pending algorithm generates a number representing the website’s health today vs. the last 30 days. It considers 9 key metrics including checkout conversion rate, AOS, unique traffic, and page views. It usually falls within 0-100, but can exceed 100. This number can also be clicked on and D360 will tell exactly why it is not at 100. For instance, if the user sees that today's number is an 87 and then clicks on it, they will see a breakdown of each metric and where they stand. For people with multiple ecommerce stores the benefits are magnified because now they can see exactly how all of their stores are doing in real time.

Benchmarked Health Metric: Ecommerce store owners say this number revolutionizes the way they view their ecommerce business. Simply put, it takes their websites metrics and puts them into a broader more relevant context. For instance, how did the conversion rate TODAY, compare against six other similar ecommerce stores conversion rates? We put this incredibly useful information at the user’s fingertips. Our D360 patent pending algorithm generates a number representing the website’s health today vs. the competitors in similar industries. It considers 9 key metrics including checkout conversion rate, AOS, unique traffic, and page views. It usually falls within 0-100, but can exceed 100.

The Company:
Daniel Urmann - Chief Executive Officer (CEO) has assembled a highly qualified, well-balanced team of experts to form Darwin 360®.

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