Keep Holdings/AdKeeper Acquires

Share Article

Combined offering of Swizzle Gallery and Swizzle Sweeper Create First-Ever Full-Service Solution for Email Overload

Keep Holdings announced today that it has acquired the service from Ninth Peak Industries, rounding out the “Inbox Management Service” of Swizzle to include safe, private and easy unsubscribing from unwanted email subscriptions. The service is called “Swizzle Sweeper” and can be found at

The Swizzle Gallery launched in May 2012 to help consumers manage new brand relationships without the need for conventional email sign-ups. Adding the Swizzle Sweeper fixes the biggest problem consumers have faced with email overload by providing the ability to cancel huge numbers of unwanted subscriptions with a few simple clicks. Now, consumers can use this industry-first offering to clean up their inboxes and keep them clean with this unique package of integrated services.

“We love everything Ninth Peak Industries did in building The service is effective, respectful to its users, and has successfully cleaned up tens of thousands of email accounts, resulting in the most positive consumer feedback I’ve seen for a new service,” states MaryAnn Bekkedahl, President of Keep Holdings. “We’re proud to integrate it into Swizzle as the Swizzle Sweeper, and in doing so, bring this wonderful tool to consumers who wish to better manage their relationships with brands online.”

Scott Kurnit, Keep Holdings CEO added, “Email has always been the killer app on the Internet for personal and brand communications. 77% of people prefer email for permission-based marketing to only 9% for Direct Mail and an astonishingly low 4% for Facebook*. Swizzle is a much-needed innovation in the email marketing space, providing excellent consumer-first control over engagement with the brands in their lives. Unsubscribr was one of the most productive and enjoyable products I’ve ever used on the Internet. I couldn’t be more pleased to have it as part of the Keep Holdings family and an anchor benefit for Swizzle and Internet users everywhere.”

  • Consumers greatly prefer email as the channel for permission-based communications with marketers.

77% Email
9% Direct mail
5%Text/sms message
2% Telephone
1% Twitter
1% Mobile app

Source: Exact Target, 2012 Channel Preferences Survey, February 2012 • N = 791 US Online Consumers, age 15 and older

About Swizzle
Swizzle™ is a service that helps consumers manage commercial email inbox overload and engage with brands of interest in a streamlined, organized manner. Swizzle is part of Keep Holdings, which focuses on advertising, commercial email and e-commerce with an emphasis on how the social web can bring brands and consumers together in newly productive ways. Scott Kurnit, one of the nation’s most successful media entrepreneurs and the founder of About, Inc., heads Keep Holdings, which is backed by over $40 million in venture funding from Oak Investment Partners, DCM, True Ventures, Spark Capital and First Round Capital. The company is based in New York City.

For more information, visit or contact Courtney Harwood at courtney(dot)harwood(at)keepholdings(dot)com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Courtney Harwood

Email >
Follow us on
Visit website