St. Louis, MO (PRWEB) June 12, 2012
TrafficPRM, a full-service online marketing firm, and Mariquita Barbieri, a specialist in marketing law, have announced a webinar that will cover the benefits of running a Facebook sweepstakes and the legal obligations associated with them. Participants will also be entered into the Sweepstakes Prep Kit Giveaway ($1,500 value) with the winner being selected at the end of the webinar.
The webinar, “Facebook Sweepstakes: The Dos, The Don’ts & OMG Did You Just Do That?” will be presented by online marketing strategist Jenny Dibble, principal at TrafficPRM, and Barbieri. The webinar will take place on Tuesday, June 26, at 11am CST/12pm EST. There is no cost to attend the webinar.
Attendance is open to the general public, and anyone can register on the registration page.
Facebook sweepstakes have become the go-to marketing tactic for many small- to medium- sized businesses. iPad and Amazon gift card giveaways are everywhere, and the reason is clear: When executed correctly, Facebook sweepstakes are a fast way to grow a fan base or following. In addition, Facebook contests offer a company’s followers an incentive to share the brand with their friends and create word-of-mouth buzz. Unfortunately, many businesses are not aware of best practices and especially the legal obligations to running one correctly. Even the smallest misstep can impact a company in a big way.
This webinar provides a unique view of how to organize a Facebook sweepstakes in a way that keeps both the marketing and legal departments happy.
“Running a sweepstakes on Facebook requires attention to the details in the federal regulations and state laws that allow it to be legal – failure to not present the rules as required or an ambiguous statement could make the sweepstakes illegal – so we want to help make sure businesses understand the required elements,” said Barbieri.
Attend this webinar to learn how to:
Determine if a sweepstakes will work for your brand
Be aware of federal regulations regarding sweepstakes (FTC, FCC, DOJ, USPS)
Structure a sweepstakes to achieve business and marketing objectives
Cross the i's and dot the t's legally.
Attract attention to the sweepstakes for maximum impact
Correctly set up a sweepstakes as a Facebook tab
“We are excited to host the Sweepstakes Prep Kit Giveaway, not only to award one lucky winner a valuable set of tools - valued at $1,500 - but also to showcase the correct way to operate a sweepstakes,” said Dibble. “Attendees will go through the entry process themselves and watch the winner selection process live.”
The webinar is free to attend, but attendees will need to register to receive online access information. Registration is open to the public and limited to 250 participants. Interested parties can register here.
TrafficPRM makes clients visible on the Web. A St. Louis Internet marketing agency, Traffic specializes in inbound marketing services that include search engine optimization (SEO), search engine marketing (PPC), and social media marketing. Traffic also develops communications strategies and national PR programs for a wide variety of clients.
For More Information, Contact:
Jenny (at) traffic-prm (dot) com