Atlanta, GA (PRWEB) June 19, 2012
According to the NCTA, Cable companies brought in nearly $90 Billion in revenue for 2011, thanks to higher revenue per user. Faced with competition from traditional and new media sources, including Netflix, Hulu and Internet TV, cable has seen a decline in subscribers for the last 11 quarters. As more consumers cut the cord, cable companies have an intense dual focus on gaining new customers and retaining current ones.
Bain & Co. reports that it costs seven times more to win a new customer than to retain a current one. Companies like NexxLinx, a Business Process Outsourcer that specializes in Customer Retention, save clients money by placing a concerted effort on making the sale and winning cord-cutters back.
“We offer a variety of programs and incentives to retain customers, which has resulted in an outstanding and consistently high, industry-best save rate of over 70%. This boost in customer retention has a huge impact on ROI,” said Craig Mento, CEO of NexxLinx. He continued, “Any business with a recurring revenue stream should be aggressively looking at customer retention to improve profitability.”
NexxLinx uses a recruitment strategy which enables us to seek out, hire and train the right person for the job. Our Associates are trained to establish a rapport that turns that unsatisfied customer into a loyal one.
Cable companies will continue to look at ways to provide clients “value for money”, including a la carte and other content options, but inbound sales and customer retention will remain a key component of the ROI model. Forward-looking companies count on NexxLinx for a variety of support functions, so they have more time, resources and money to achieve their primary business goals.
NexxLinx http://www.NexxLinx.com, headquartered in Atlanta, GA, is a business process and marketing services outsourcing provider that combines skilled professionals, industry knowledge and advanced technology to help our clients create profitable relationships with their customers. Our service platform is a comprehensive, cloud-based, secure contact center provided by our NexxPhase subsidiary - Interactive Voice Response, Automatic Call Distribution (ACD), preview dialer, at home agents. We perform Customer Retention, Sales Conversion, and Customer, Back Office and Technical Support Services for the nation's premier publishing, media, cable, telecommunications, financial services, e-commerce, and retail companies both in the US and around the world.