Companies who have a centralized customer analytics system and use customer insights throughout their company, can expect to see annual increase in customer lifetime value of as much as 19.2%
Mountain View, CA (PRWEB) June 14, 2012
Totango today announced that it is now managing the customer success of over 1.5 million businesses, which has grown 50% since January. New names to its roster of online businesses and software customers include BigCommerce, nCircle, Connect2Field, SAManage, UnBounce, Silanis and Logitude.
Most recently, Totango has won a “Best of SaaS Showplace” (BoSS) award, was nominated for CRMIdol (in progress) and was a finalist for the Marketo Revvies. Totango also partnered up with analyst Mikael Blaisdell to co-found and produce “The Future of Customer Success” tour.
“Software is eating the world, and the world of software is changing rapidly”, commented Guy Nirpaz, Founder and CEO of Totango. “We are in the Customer Era, where users are expecting a consumerized, self-service buying experience and pay-as-you-go pricing. CEOs of online businesses and software companies need to fundamentally rethink how they will win in the market. Winners will focus on delivering and capturing value throughout the customer lifecycle, rather than closing big one-time sales.”
Early adopters and thought leaders agree that having a deep understanding of customer interactions and using customer insights to take the right action with the right customer in real time can significantly increase customer value and revenues:
“We more than tripled the number of successful trials of nCircle PureCloud, our cloud based vulnerability scanner in just a matter of weeks with the help of Totango insights.” - David Meltzer, VP Engineering, nCircle
“Totango provides me with insight into how my clients use Logitude, which helps me control how my product is working, and understand what I can do to increase product usage.” - Tal Kamilian, Account Manager, Logitude World
Omer Minkara, Senior Research Associate who recently wrote the benchmarking study Customer Analytics: Leveraging Big Customer Data to Achieve Big Results said, “Companies who have a centralized customer analytics system and use customer insights throughout their company, can expect to see annual increase in customer lifetime value of as much as 19.2% as compared to less than 1% for those companies who lag in customer analytics.”
“Totango will continue to execute on a roadmap that will allow online businesses and software companies to take the right action with the right customer in real time,” continued CEO Nirpaz. “This month alone we released a new active list feature which allows for live segmentation of customers based on behavior and we have completed integration with both Marketo and Eloqua to automate lifecycle marketing campaigns based on customer usage trends.”
Join us and other Totango users for a live demo and Q&A of the new Active Lists and Eloqua integration features with Totango VP Products, Oren Raboy, on Tuesday, June 19th at 11:00am PT. Register here.
Totango provides a Customer Success Management solution that allows online service providers and software companies to maximize customer revenues and lifetime value. Totango’s closed loop platform helps customer-facing teams take the right action with the right customer in real time in order to increase conversions, reduce churn, dramatically improve product and service quality and increase marketing and sales efficiency. Learn more at http://www.totango.com.