MorganFranklin Corporation’s Pivotal Plays Campaign Receives 2012 Communicator Award of Excellence

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International Academy of the Visual Arts names MorganFranklin winner of 18th Annual Communicator Awards honoring excellence in marketing and communications.

Visit www.pivotalplays.com

Visit www.pivotalplays.com for the latest game-changers in business and government.

(This award) is a remarkable accomplishment and a testament to the award-winning work of our Marketing team and the support of management—as well as the applause-worthy work of leaders in business, government, and the community.

MorganFranklin Corporation’s Pivotal Plays® in Business & Government campaign has been awarded the prestigious 2012 Gold Communicator Award of Excellence by the International Academy of the Visual Arts (IAVA). MorganFranklin, a business and technology consulting firm that delivers financial management, performance improvement, and national security solutions to industry and government clients, was presented with the Award of Excellence in the “Integrated Campaign: Business-to-Business” category for its Pivotal Plays campaign http://www.pivotalplays.com. With thousands of entries received from across the U.S. and around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence of marketing and communications professionals.

MorganFranklin launched Pivotal Plays® in Business & Government in 2007 as an awards and recognition campaign that showcases business, government, and community organizations and personnel that are making headlines by turning challenges into winning results.

“Being honored at the 18th Annual Communicator Awards is a remarkable accomplishment and a testament to the award-winning work of our Marketing team and the support of management—as well as the applause-worthy work of leaders in business, government, and the community," said Erik Ayers, vice president of marketing at MorganFranklin.

In the fall of 2010, MorganFranklin launched http://www.pivotalplays.com. Like play-of-the-game highlights in sports, the website features game-changing decisions and innovations in industry, government, and community-based organizations. Other key components of the campaign include the Pivotal Plays blog launched in December 2011, Pivotal Plays Twitter feed @PivotalPlays, and Pivotal Plays Series, which features panel-driven live events that bring together special guests from sports, business, and government to share their personal views on the factors that define Pivotal Plays. Video recordings of Pivotal Plays Series events can be viewed at http://www.pivotalplays.com.

The campaign also includes television, Web, print, and radio advertising, as well as sponsorship of the MorganFranklin “Pivotal Play of the Game” in D.C.-area professional sports broadcasts on Comcast SportsNet for the NHL Washington Capitals, NBA Washington Wizards, and MLB Nationals. In addition, sports radio Washington 106.7 and Baltimore 105.7 The Fan give further recognition to MorganFranklin’s Pivotal Plays award recipients.

“The pool of entries we received for this year’s Communicator Awards serves as a true testament to the innovative ideas and capabilities of communications and marketing professionals around the world. Each year, our entrants continue to amaze by reinventing the ways we communicate and market in an ever-changing industry,” said Linda Day, executive director of the IAVA, an invitation-only organization that judges and oversees the awards. “On behalf of the entire academy, we congratulate this year’s Communicator Award entrants and winners for their passion and dedication. We are humbled to be given the opportunity to recognize such amazing work.”

Founded by communication professionals more than a decade ago, the Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations, and identity work for print, video, interactive, and audio. The 2012 Communicator Awards received more than 6,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms. For more information about the Communicator Awards and to view the full list of winners, visit http://www.communicatorawards.com.

About MorganFranklin
MorganFranklin is an execution-oriented consulting firm that delivers financial management, performance improvement, and national security solutions to industry and government clients. From offices in the U.S. and UK, we offer global reach and fast access to diverse industry, technical, and functional expertise. We look at challenges from every angle to satisfy immediate needs and develop long-lasting and sustainable solutions to help clients achieve peak performance and mission success. Learn more at http://www.morganfranklin.com.

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