New York (PRWEB) June 19, 2012
When it comes to dirt, Mike Rowe is the undisputed CEO. Inspired by the working men and women who have some of the country’s messiest occupations as seen on the Emmy®-nominated Discovery Channel series, Dirty Jobs™, the new line of Dirty Jobs cleaning products was formulated to handle your toughest jobs. Rowe got involved in the marketing of this new line of cleaning products because “celebrating the hard working people that make civilized life possible for the rest of us and making it easier to clean up at the end of the day was great motivation." His goal is to raise awareness of the serious issues facing our country with a growing skills gap in the trades, aging working and unfilled jobs and lack of new workers to fill those jobs. The mikeroweWORKS Foundation was founded as a “PR campaign for hard work and skilled labor” and to call attention to the widening skills gap.
Available at Walmart and Lowe’s nationwide, My Dirty Jobs has partnered with mikeroweWORKS to raise money for the cause. Each container of the My Dirty Jobs cleaning product has the mikeroweWORKS stamp of approval, encouraging consumers to visit Mike Rowe’s website and get involved in working for a brighter future in the American labor industries. For each $3.00 coupon redeemed during this campaign, My Dirty Jobs, LLC will donate $1.00 directly to the mikeroweWORKS Foundation.
“In spite of its name, the mikeroweWORKS Foundation does not benefit me - it benefits men and women who wish to pursue a career in the skilled trades,” said Rowe. “We subsidize tool stipends, scholarships and other forms of skills training.” To help the cause, customers can simply visit http://www.trydirtyjobs.com, download the redeemable $3.00 coupon and not only purchase one of the best cleaning products in the nation, but also support the mikeroweWORKS Foundation’s mission to help reinvigorate trade school enrollments and close the skills gap across America.
“Given our close affiliation with Mike and the hit series Dirty Jobs™ which profiles real-life heroes who work hard every day, there is a natural tie-in to the mikeroweWORKS Foundation and the My Dirty Jobs line of cleaning products”, added President & co-founder of My Dirty Jobs, Adam Lerner. “Customers can simply print out a coupon, save money, use a great product in their homes and support an extraordinary cause all at once.”
About My Dirty Jobs, LLC:
My Dirty Jobs, LLC, a relatively new entrant in the household cleaning category has partnered with leading suppliers, brand owners, and developers to create a high performing line of household cleaning products, which deliver superior value at both the register and at home. Inspired by Mike Rowe and the hit TV series Dirty Jobs, the company’s growing portfolio of products will focus on the same core themes most associated with Mike and Dirty Jobs, namely hard work and value. Throughout 2012 there will be a steady stream of announcements as the company expands its family of products and distribution partners.
About Discovery Communications:
Discovery Communications is the world’s #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery is dedicated to satisfying curiosity through 130-plus worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit http://corporate.discovery.com
About Mike Rowe and mikeroweWORKS:
In addition to being known around the world as the “Dirty Jobs Guy” and the voice of shows like “Deadliest Catch”, Mike stays busy with speaking engagements around the country and working with partners like Caterpillar, Ford, Master Lock and Kimberly-Clark. He has launched a line of co-branded footwear with Cat Footwear and is helping to launch a line of Dirty Jobs cleaning products in spring 2012. In 2008, Mike launched mikeroweWORKS.com and formed the mikeroweWORKS Foundation, both of which were created to be a “PR Campaign for Hard Work” and advocate for getting dirty. Their purpose is to call attention to the growing skills gap in the trades, aging workforce, and unfilled jobs and to provide comprehensive resources for anyone looking to explore those vocations, as well as assist and support those wanting to explore a career in the skilled trades. The Foundation has given tool stipends and scholarships to such organizations as The AED Foundation and SkillsUSA. To read Mike’s “personal press release” on this campaign, visit http://www.mikeroweworks.com\?p=49574
EDITOR'S NOTE: To speak with someone from Dirty Jobs Cleaning Products, please contact Pamela Wadler or Nancy Trent at (212) 966-0024.