News Corp’s STAR TV Inks Four Channel Deal with Time Warner Cable for Indian Network Carriage

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Centennial, CO/New York, NY (PRWEB) June 13, 2012

International Media Distribution and STAR TV, a wholly owned subsidiary of News Corporation and Asia’s leading media and entertainment company, announced the signing of a deal for carriage of STAR India PLUS, STAR India GOLD, Life OK, and ABP NEWS with Time Warner Cable.

STAR India PLUS, officially the #1 Asian television channel in India and the UK*, will soon be available to Time Warner Cable customers in select markets. STAR India PLUS is a 24/7 premium network in Hindi with English subtitles.

As India’s general entertainment leader for over a decade, STAR India PLUS regularly features many of the top programs in the country week in and week out. Prime time programs on STAR India PLUS include household-name soap operas as well as some of the nation’s favorite reality and game shows. The biggest phenomenon to come to STAR India PLUS is Aamir Khan’s Satyamev Jayate, which debuted on May 6th. The viewership this show has increased substantially over three episodes, and is estimated to be a record-breaking 33 core people.

Current programming highlights on Star India Plus include:

•     Diya Aur Baati Hum, Monday – Friday at 9:00pm ET
•     Ek Hazaaron Mein Meri Behna Hain, Monday – Friday at 8:30pm ET
•     Iss Pyaar Ko Kya Naam Doon, Monday – Friday at 8:00pm ET
•     Saath Nibhaana Saathiya, Monday – Friday at 7:00pm ET

“This collaboration between our two major companies, STAR TV and Time Warner Cable, will offer an increased distribution to reach and entertain more viewers,” said Rajan Singh, Executive Vice President of International Business for STAR TV. “Our existing viewers already appreciate STAR TV's wholesome entertainment for the entire family. This beneficial partnership will complement and enhance the array of channels being offered on Time Warner Cable to a new group of viewers.”

STAR India PLUS is the jewel in the crown of the STAR Network and is rated No. 1 in the official Hindi TV ratings in India. It has an enthralling mix of wholesome family entertainment shows that television has to offer, including: Family dramas, mythological epics, and ground breaking reality shows. The channel is distributed to over 43 million homes across the globe.

About STAR
STAR India, the leading Media and Entertainment conglomerate, has the highest reach amongst the country’s broadcasters, beaming to over 400 million people, every week across India and over 65 countries across the globe. Its portfolio includes 33 channels in eight languages, including STAR Plus, Life OK, STAR Gold, Channel [V], STAR Jalsha, STAR Pravah, STAR World, STAR Movies, STAR Utsav; along with the joint venture channels Asianet, Asianet Plus, Vijay TV, Suvarna, ABP News, ESPN and STAR Sports. STAR India also manages a portfolio of business ventures including DTH operator Tata Sky; Content Aggregator MediaPro; News Channel operator MCCS; Film Production and Distribution Business Fox STAR Studios India and STAR CJ Home Shopping.

STAR US:
News Corp Star US LLC is one of the largest distribution network and leading choice for South Asian channels available in Hindi in the U.S. The channel portfolio in the U.S. includes Star India Plus, Star India Gold, Life OK and ABP News available through both satellite and cable platforms.

News Corp Star US LLC is a wholly owned subsidiary of News Corporation.

Website: http://www.startv.com/usa.

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